YAP Global · 1 day ago
Public Relations Senior Account Executive (US)
New York, NY
Full-time
Hybrid
Mid, Senior Level
1+ years expYAP Global is an international public relations and communications consultancy that works with organisations in the cryptocurrency, decentralised finance (DeFi) and web3 sector. They are seeking an ambitious Senior Account Executive to manage client strategies and execution, ensuring KPIs are met while crafting compelling narratives to build trust.
BlockchainCryptocurrencyFinTech
No H1B
Responsibilities
Serve as day-to-day support for 5-6 clients, managing both strategy and execution
Supporting the Account Lead to ensure KPIs are met across all clients
Research and write press releases, op eds, case studies and blog posts
Coming up with story angles to help meet the client KPIs
Pitching clients’ stories to strategic media outlets and key journalists
Ensure that the quality of deliverables are of the highest standards while meeting client requirements
Formulate media strategies and maintain strong relationships with clients
Be the liaison on behalf of clients and representation of a client with the media as and when required
Participate in new business process including research, proposal and pitch preparation
Qualification
Required
Candidate must have the right to work in the US
At least 1-2 years experience or educational background in Public Relations, Communications or Journalism
Knowledge of the fintech, blockchain or cryptocurrency space or have genuine desire to learn about it
Media relationships with financial, tech and mainstream press
Have a track record of successfully pitching client stories to tier 1 & 2 media publications
Outstanding organisational, multi-tasking and time-management skills
Strong attention to detail: be excellent at spelling, grammar and proof-reading
High motivation and the ability to work independently under pressure
Strong news sense and a knack for storytelling
Flair for creativity, strategic thinking and innovation
Strong interpersonal skills when dealing with clients and media
Willing to communicate with memes
Experience with a range of communication platforms (Telegram, Slack, X (formerly Twitter) and Discord)
Benefits
Competitive salary - benchmarked and reviewed biannually
25 days paid vacation, on top of public holidays in NY
Your birthday off, to treat yourself!
Flexible working - WFH days and flexible hours (standard hours are 9am-6pm)
Co-working space - we work three days a week in the office
ClassPass membership - use it for gym classes or go for a massage, it's up to you!
Social events to connect with your colleagues
Annual company offsite (last offsite we went to a SafariPark!)
Travel Opportunities - potential to attend key conferences in major global cities
Ongoing training & development
Global team - the opportunity to be part of a team of ambitious, like minded, driven people from different parts of the world
Company
YAP Global
YAP Global focuses on helping Fintech and Blockchain startups in telling their stories.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Samantha Yap
Founder & CEO
Recent News
MarketScreener
2025-11-04
2025-08-13
Cointelegraph
2024-11-28
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