PlumpJack Collection of Wineries · 4 days ago
Digital Coordinator
Napa, CA
Full-time
Onsite
Entry Level
1+ years expPlumpJack Collection of Wineries is a respected name in Napa Valley's wine industry, known for its bold innovation and hospitality. The Digital Marketing Coordinator will be responsible for executing digital campaigns, creating engaging content, and managing social media channels to enhance brand awareness and customer engagement.
Wine & Spirits
Hiring Manager
Aaron Millard
Responsibilities
Create, schedule, and publish social media content across Instagram, Facebook, and LinkedIn, including photo, video, reels, stories, and short-form video
Manage digital campaign calendars aligned with brand initiatives, launches, and events
Capture and edit original photo and video content at winery properties and local events
Write clear, brand-aligned copy for social posts, ads, and community engagement
Support the planning, execution, and optimization of paid media campaigns across Meta and Google platforms
Develop ad creative, audience targeting, messaging, and testing strategies to improve performance and ROI
Monitor social channels, respond to comments and messages, and actively engage with online communities
Track and report on digital performance metrics, supporting optimization of content and paid campaigns
Collaborate cross-functionally to ensure digital efforts support brand, ecommerce, and wine club goals
Support overall marketing and sales goals, activations, and annual plans, including launches, promotions, and events
Monitor social trends, platform updates, and competitive activity to continually evolve content and engagement strategies
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
1–3 years of hands-on experience in digital marketing, social media, or content creation for consumer or lifestyle brands (wine, hospitality, or luxury experience strongly preferred)
Proven experience managing Meta Ads Manager and Google Ads
Strong content creation skills, including photography, video capture, and editing for social platforms
Excellent copywriting and storytelling abilities, with a strong understanding of brand voice and audience tone
Proficiency in social scheduling tools, Canva, and/or Adobe Creative Suite
Analytical mindset with experience using performance metrics to guide creative and budget decisions
Highly organized, self-directed, and comfortable working in a fast-paced, multi-brand environment
Willingness and ability to regularly travel to winery locations and attend local events for real-time content capture
Company
PlumpJack Collection of Wineries
The PlumpJack Collection of Wineries brings together three estate wineries—PlumpJack Estate Winery, CADE Estate Winery, and Odette Estate Winery—each telling a different, yet complementary, story of Napa Valley.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase