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Ochsner Health · 17 hours ago

PRN Recruitment Marketing Specialist

New Orleans, LA

Full-time

Hybrid

Senior Level

6+ years exp

Ochsner Health System is committed to serving and innovating in healthcare since 1942. They are seeking a Recruitment Marketing Specialist to build marketing campaigns that attract top talent and promote Ochsner's unique culture through various creative strategies and content creation.

Health CareHospitalInformation TechnologymHealth

Responsibilities

This position will focus on content creation and development for social media initiatives

Solves for Ochsner Health's most critical staffing needs. This position requires flexibility and consistent preparation to respond to swiftly shifting priorities

Creates employment campaigns by attracting candidates through various social media outlets and company pages

Creates and edits video content for internal employment branding as well as external attraction campaigns

Creates and manages both blog content, as well as organizing submissions from the internal talent community

Researches related trends and manages employment related websites including but not limited to careers pages on social media, job boards, event advertisements and the company’s employment page

Provides and suggests technology solutions for engaging candidates in our talent community. Uses text, virtual and AI platforms to expand our reach and extend frequent communication for job seekers

Responsible for rendering of drafts for large scale recruitment collateral

Writes copy for direct mail, social media and radio employment campaigns

Builds web content based on online marketing strategy for optimal user experience

Designs online display, advertising and online graphics with brand or sub-branding guidelines or collaborates/manages external/internal designers and/or production firms

Analyzes data, tracks outcomes to determine marketing impact, and methodically manages budgets to seek opportunities for cost reduction and outcome improvement

Assists with managing company career pages and leveraging vendor products and resources (Glassdoor, Indeed, LinkedIn)

Other related duties as required

Qualification

Recruitment marketingContent creationVideo editingAdobe SuiteSocial media designProject managementData analysisHTML knowledgeEffective communication

Required

High School diploma or equivalent

6 years related experience in marketing, brand management, content management, blogging, content strategy and creation, brand communications, interactive media or social media design, digital creation, production, strategy and communication; or 4 years related experience with Associates degree; or 2 years related experience with a Bachelor's degree

Must have computer skills and dexterity required for data entry and retrieval of information

Effective verbal and written communication skills and the ability to present information clearly and professionally

Must be proficient with Windows-style applications, various software packages specific to role and keyboard

High proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Suite, Adobe Photoshop, Adobe Premier, Adobe Illustrator), content management systems, social media channels, video editing and Google Analytics

Preferred

Bachelor's degree in Marketing, Advertising, Web Design or related degree

Prior recruitment and/or recruitment marketing experience

Experience working with Adobe After Effects

Knowledge of HTML, CCS, & Javascript is a plus but not required

Company

Ochsner Health

Glassdoor3.5

Ochsner Health is the leading nonprofit healthcare provider in Louisiana, Mississippi and across the Gulf South, delivering expert care at its 47 hospitals and more than 370 health and urgent care centers.

Founded in 1942

New Orleans, Louisiana, USA

10001+ employees