Rockstar · 13 hours ago
Director, Brand Marketing
New York, New York, United States
Full-time
Hybrid
Director/Executive
$140K/yr - $170K/yr
7+ years expRockstar is a forward-thinking company building the operating system for modern fitness and wellness. They are seeking a Director of Brand Marketing to lead the strategy, storytelling, and creative expression of their brand as they enter their next stage of growth.
Staffing & Recruiting
Responsibilities
Own the brand positioning, story, voice, and visual identity across all channels
Develop and evolve a clear narrative that differentiates the company in the wellness and creator economy
Create messaging frameworks that enable consistent storytelling across teams and platforms
Lead the strategy, development, and execution of integrated brand campaigns (digital, paid, social, video, events, partnerships)
Partner with internal teams and creative vendors to produce world-class content—from brand videos to landing pages to social
Ensure creative quality, coherence, and alignment with brand guidelines
Own content strategy: blogs, resources, customer stories, thought leadership, newsletters, and owned media
Build a storytelling engine that positions the company as a leader in the business of wellness
Oversee editorial calendars and ensure a consistent flow of compelling, high-quality content
Oversee organic social strategy and execution to grow the company’s reach and elevate brand engagement
Partner with the community team on creator spotlights, wellness stories, and UGC alignment
Lead brand-driven partnerships with creators, vendors, and wellness organizations
Partner with Events Marketing to ensure brand consistency across all company-hosted and sponsored events
Collaborate closely with Demand Generation to align brand and performance strategies
Work with Product Marketing on category creation, launches, and GTM storytelling
Partner with Sales and CX to ensure customer-facing materials and experiences reflect the company's brand values
Qualification
Required
7–10+ years in brand marketing, creative strategy, or integrated marketing—preferably in SaaS, creator economy, wellness, or B2B2C hybrid brands
Proven track record building and scaling a brand through high-impact storytelling and campaigns
Strong creative instincts with the ability to brief, guide, and evaluate creative work
Experience leading brand-level campaigns that drive measurable awareness and affinity
Exceptional written and verbal storytelling skills
Experience managing agencies, vendors, and internal teams
Deep understanding of social, digital, content, and video ecosystems
Strategic thinker who can translate vision into execution and can operate both high-level and hands-on
Thrives in fast-paced, high-growth environments where experimentation is encouraged
Benefits
Competitive Salary, Stock Options, and Performance-based Bonuses
Comprehensive Medical, Vision and Dental Insurance
Unlimited PTO
Annual Company Offsites
Wellness Reimbursement
Catered Lunches/Snacks in NY
Ownership and Opportunity for Advancement
Company
Rockstar
Rockstar blends human recruiters with GenAI to help small-to-midsize businesses hire professional talent for less than $1.5K per role.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase