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Momos · 2 days ago

Field Marketing Manager

San Francisco, California, United States

Full-time

Hybrid

Mid Level

Momos is the leading Guest AI Platform built for multi-location restaurant brands across the globe. They are seeking an experienced Field Marketing Manager to plan, coordinate, and execute field and industry events across North America, with a focus on generating pipeline and strengthening customer relationships. This role involves managing event logistics, developing marketing campaigns, and measuring event ROI.

Food and BeverageSaaSSoftware

Responsibilities

Own the field event strategy and annual field event calendar for North America, focusing on high-impact restaurant, QSR, and hospitality industry shows

Plan, run, and optimize field events: dinners, roundtables, roadshows, CXO programs, industry field activations

Build promotion playbooks for events including outbound strategy, sales enablement kits, messaging, and sequences

Develop post-event follow-up frameworks, including persona messaging, lead routing, feedback intake, and pipeline acceleration tracks

Manage all end-to-end logistics: booth selection, vendor communication, booth design, equipment shipping, swag procurement, staffing, demos, and run-of-show

Ensure flawless on-site execution, representing Momos professionally and ensuring our brand is consistently showcased

Work cross-functionally with Product Marketing, Sales, Content & Design, and Customer Success to align messaging and event goals

Build integrated pre-event, during-event, and post-event campaigns across email, social media, paid channels, partners, and SDR follow-up motions

Own attendee list segmentation, outreach, and meeting booking strategies

Track event KPIs, including leads captured, meetings booked, influenced pipeline, CAC efficiency, and event ROI

Build the measurement strategy for field marketing, tying investment to pipeline, velocity, and influenced ARR

Optimize event performance over time through testing, creative improvement, and data-driven insights

Partner with the brand and content teams to produce event-ready collateral: signage, booth graphics, pitch decks, demo flows, handouts, and multimedia assets

Ensure all messaging reflects Momos’ value proposition, positioning, and key differentiators

Contribute creative ideas for booth experiences, activations, and engagement tactics that attract high-quality prospects

Plan and execute smaller-scale customer and partner events, including:

Customer roundtables

Executive dinners

Local workshops & meetups

Co-hosted partner events

Virtual webinars

Work with Sales and Customer Success on attendee recruitment and account targeting

Ensure events strengthen customer relationships, improve retention, and support expansion opportunities