Starcom · 21 hours ago
Senior Analyst, Paid Search
New York, NY
Full-time
Hybrid
Mid, Senior Level
$60K/yr - $91K/yr
3+ years expStarcom is a global communications planning and media leader with a rich history of over 80 years. The Senior Analyst, Paid Search is responsible for managing client relationships and overseeing the execution of paid search campaigns while providing strategic insights and recommendations to meet client objectives.
AdvertisingBrand MarketingMarketing
Responsibilities
Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
Collaborate with direct reports, colleagues, and peers across the organization
Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift
Drawing on previous experiences, uses a variety of approaches to identify client needs
Partner with clients to ensure their needs are met and their expectations surpassed
Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious to come up with creative solutions
Optimization and manage search campaign performance recommendations for existing campaigns based on reporting and analysis
Budget and performance projections for testing new search partners or technology
Provide recommendations for using search to support new client objectives or campaigns
Conduct monthly client billing audits
Partner with Associate Director to develop processes for improved work flow within Starcom and between agency partners and vendors
Maintain stellar relationships with the vendor partners to further advance Starcom as a preferred client partner
Provide formal training to new team employees
Working to master, identify, and communicate trends in search and in client industries
Qualification
Required
3+ years of biddable media management experience with a focus on Search
1+ years working with search platforms with hands-on experience managing and optimizing buys
Experience in applying search to brand-building & direct response initiatives
Understanding of traditional and interactive media planning elements
Strong analytics, organizational, and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
Strong organizational, problem-solving, and communication skills
Preferred
Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
Previous leadership/management experience is preferred
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Starcom
With a history that dates back over 80 years, Starcom is a global communications planning and media leader.
5001-10000 employees
H1B Sponsorship
Starcom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (8)
2023 (11)
2022 (20)
2021 (8)
2020 (16)
Funding
Current Stage
Late StageLeadership Team
Dan Bruinsma
Executive Vice President
Recent News
Prolific North
2025-11-03
Company data provided by crunchbase