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Heartbeat · 2 weeks ago

Senior Vice President, Group Account Director

New York, NY

Full-time

Onsite

Lead/Staff, Director/Executive

$177K/yr - $289K/yr

5+ years exp

Heartbeat is a full-service agency for healthcare Challenger Brands, known for distinctive strategies and integrated campaigns. The SVP, Group Account Director will oversee client relationships, manage account teams, and drive brand strategy to achieve client objectives.

AdvertisingMarketing

Culture & Values

Responsibilities

Own the client relationship on assigned brand

Own the brand strategy and effectively influence the client to achieve brand objectives. Contribute to and may be accountable for new business development

Be responsible for staffing, managing, and leading the assigned account team

Understand agency revenue and profitability model and ensure work is completed within budget by project. Own the revenue and forecast for the brand. Determine and negotiate budget needs; provide input to fee development. Vigilantly seek to optimize agency services and internal resources

Keep management informed of account status, problems, plans, and meetings and get senior management involved as needed

Serve as team leader to both integrated agency team and to client. Provide assistance related to agency/team/management policies and practices

Advance best practices in agency process

Develop staff, mentor

Approach brand from a holistic marketing perspective. Integrate emerging technologies into client recommendations

Have a comprehensive understanding of client's business and a thorough understanding of industry business trends. Be alert to changes in clients’ marketplace. Have broad knowledge of what’s going on in the marketplace to offer solutions to clients

Cultivate relationships with appropriate thought leaders to help maintain solid knowledge of client’s business

Expert in multiple channels and audiences—enough knowledge to be able to act agnostically when making decisions on behalf of the client

Own the brand strategy. Own, and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for client’s business. Be sought as strategic leader by the team

Spearhead the presentation to client of annual plans and significant interim programs

Be responsible for new business opportunities and driving growth on assigned brands

Communicate strategy and tactical plan effectively. Ultimately responsible for flawless execution

Provide clear strategic direction to agency team. Evaluate creative product against strategic direction and provide constructive feedback

Approach brand from a holistic marketing perspective. Look at all media and forms of digital marketing, communications, and advertising to develop outcomes that meet client objectives

Proactively coordinate and integrate across all agencies at BAL’s direction, as needed

Have a solid knowledge of PH businesses, offerings, and tools

Own the client relationship on assigned brands. Effectively sell the creative product to the client

Very client facing. Outstanding client service and relationship building. Proactively manage relationship with clients and seek opportunities to strengthen/build new relationships as needed

Seek opportunities to showcase agency work among current and prospective clients

Find opportunities to grow business within current accounts and into new accounts

Be and be seen as point person for senior client

Have excellent presentation skills

Demonstrate ability to adapt to various client corporate cultures

Solve client issues and independently moderate conflicts with significant complexity and political sensitivity

Qualification

HCP experiencePharma advertising experienceChannel-agnosticTeam managementClient relationship buildingTrustSelf-developmentMultitaskingPresentation skillsIntegrity