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Saatchi & Saatchi Wellness · 16 hours ago

Senior Experience Strategist

New York, NY

Full-time

Hybrid

Mid, Senior Level

$67K/yr - $101K/yr

2+ years exp

Saatchi & Saatchi Wellness has been providing marketing and strategic consulting to pharmaceutical and wellness brands. The Senior Experience Strategist will ensure that clients' digital brand experiences are strategically sound by partnering with various teams to design effective omnichannel experiences that meet the needs of both professionals and consumers.

Marketing & Advertising

Responsibilities

Partner in the creation of omnichannel experiences for patients and physicians to learn and interact with their health and wellness

Apply customer insight to optimize the audience’s overall experience with the brand

Understand and be up to date with interesting healthcare marketing technology and tools

Knowledgeable of digital but also willing to learn what you don’t know and apply it towards developing innovative content and strategies based on patient and physician needs and expectations

Demonstrate the ability to process and understand our client’s category, customers, competitive set, and their brand and business goals/objectives

Create project briefs and other documentation to inspire and communicate strategic vision to internal & external teams

Partner with agency teams to ensure successful project development and handoff

Review creative to ensure that project meets strategic objectives

Contribute to tactical planning and ecosystem modeling

Understanding and proficiency working with and interpreting analytics and KPIs

Develop internal relationships as a member of the experience strategy team

Support new business initiatives with innovative digital solutions

Apply appropriate experience trends and best practices to strategies and content

Support the development of insight driven digital strategies for assigned clients and new business development; provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience)

Partner with agency and cross-agency teams to pull strategy through all deliverables

Capable of representing your work to clients

Qualification

Digital marketing tacticsDigital consulting experienceExperience strategyEmerging digital trendsExceptional writing skillsCommunication skillsPresentation skillsTeam player mindsetHighly self-motivated