Dyson Benelux · 3 days ago
Global Media MarTech Manager
St James, NY
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expDyson is a global technology company with a strong presence in engineering and design, and they are seeking a Global Media MarTech Manager. This role involves developing and managing the global stack of marketing technologies to enhance media activation, measurement, and optimization, ensuring effective data-driven campaigns across digital channels.
Electrical & Electronic Manufacturing
Responsibilities
Drive the strategic implementation, and ongoing management of the global media MarTech stack, including but not limited to: ad servers, tag management, DSPs, DMPs, GA4/Adobe Analytics, and measurement solutions
Partner with Global Media, Digital Tracking, Ecommerce, Analytics, and IT teams to assess business needs, identify solutions, and drive the adoption of MarTech platforms. Act as the voice of MarTech to make sure we deliver to markets what they need
Oversee all digital media/marketing tracking requests and implementation progress on tickets
Support GEO/LLM efforts utilising existing MarTech and act as connecter to different Dyson functions
Manage relationships with external vendors, agencies, and technology partners, ensuring Dyson’s interests are represented in commercial negotiations and ongoing account management
Act as subject matter expert for global media measurement, data privacy, audience targeting, and multi-channel media attribution, ensuring solutions are compliant and futureproofed
Oversee technology integrations with Dyson-owned and third-party platforms (e.g., CRM, web, app, analytics) to optimize our media/marketing efforts
Develop and deliver training, documentation, and best practices to local media and marketing teams
Support in the coordination of media reporting and feedback for the development of new inhouse media reporting suite
Monitor industry trends and emerging technologies, proactively recommending innovations that drive competitive advantage
Support the creation of clear measurement frameworks and ensure robust, transparent media reporting
Qualification
Required
8+ years' experience in media technology, digital marketing, or Martech roles, ideally in a global matrix organisation
In-depth understanding of the digital marketing ecosystem (media buying, measurement, adtech, martech)
Hands-on experience with advertising technology platforms (e.g., GA4, Adobe, Salesforce Marketing Cloud, Shopify)
Strong project management skills, with experience leading global technology rollouts
Experience with web analytics and optimisation tools (e.g., Google Analytics, Adobe Analytics, A/B testing platforms)
Demonstrable ability to interpret marketing requirements and translate them into technology solutions
Excellent vendor management and stakeholder engagement skills
Up-to-date knowledge of data privacy regulations (GDPR, CCPA, etc.) and their impact on media and marketing technology
Strong communicator, able to simplify complex technical topics for non-technical stakeholders
Company
Dyson Benelux
We’re Dyson. A global technology enterprise. We're about better ideas and better technologies.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase