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Globe Life · 18 hours ago

Digital Marketing Manager (Hybrid)

Culver City, CA

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Globe Life is committed to empowering its employees and fostering a caring and innovative culture. They are seeking a Digital Marketing Manager to oversee and manage digital marketing campaigns while leading a team and driving business development.

Financial ServicesInsurance

Responsibilities

Oversee the management of existing digital marketing campaigns

Business development to identify and scale new advertising partners and opportunities

End-to-end project management

Plan and execute new digital marketing campaigns under the direction of upper management

Facilitate A/B Tests across all digital channels and websites

Report on campaign performance and provide executive-level summaries

Allocate responsibilities and direct junior members of the marketing team as needed to execute the high-level strategy of the management team

Analyze KPIs & make recommendations to improve performance

Brand monitoring and competitive intelligence

Manage media relationships

Research and test new types of media

Investigate new self-service digital advertising platforms and become an authority on their capabilities

Education and mentorship of direct reports and junior members of the marketing team

Maintain & further develop internal processes for digital asset management and other areas of compliance, including Cloudinary (DAM solution) organization & utilization and project managing ad creation/approvals with compliance

Qualification

Digital advertising experienceGoogle & Bing advertisingCampaign managementData analysisMicrosoft ExcelProject managementMultitaskingWeb-savvyLeadership skillsCommunication skills

Required

High school diploma or equivalent; Bachelor's degree preferred

8+ years' digital advertising experience

Minimum 2-3 years' experience in a manager role or a senior digital marketing position

Comprehensive understanding of Google & Bing Paid Search advertising strategy & marketing best practices

Must have experience managing large advertising budgets for direct response campaigns (eg not Branding)

Strong familiarity with campaign creation & reporting in self-serve digital advertising platforms (e.g. Google Ads, Microsoft Ads, Meta Ads, Taboola Ads etc.)

Firm grasp of performance metrics and KPIs across most/all digital channels

Experience working with large datasets and using 3rd party analytics tools, such as Google Analytics

Proficiency in building reports in Microsoft Excel (Tableau also acceptable)

Proficiency in Microsoft Word & Outlook

Strong communication, project management, and leadership skills

Ability to prioritize, multitask, and handle pressure and shifting deadlines

Must be web-savvy and have the ability to teach themselves new technology