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Petlibro · 2 days ago

Performance Creative Strategist

San Jose, CA

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Petlibro is seeking a Performance Creative Strategist who will bridge the gap between data and design. The role involves translating performance insights into creative strategies that drive growth and ensure brand consistency across various sales channels.

Consumer GoodsInformation TechnologyPaaSPet

Responsibilities

Serve as the bridge between creative and growth, translating performance data into actionable creative strategies and briefs

In collaboration with team leads, continuously analyze campaign results (CTR, CVR, ROAS, etc.) across DTC, paid social, email, and Amazon to identify winning messages, formats, and creative angles

Develop hypotheses, test plans, and creative experiments, and partner with Growth Team and designers to bring those ideas to life

Share clear, data-backed creative recommendations with stakeholders to inform future campaigns and creative

Act as the intake point for performance creative requests across marketing and sales

Translate complex business needs and market goals into creative briefs that align with brand voice, performance goals, and channel best practices

Manage the creative pipeline, prioritize projects, and ensure clear communication between sales ops, brand, and design

Own brand consistency across all sales touchpoints, including DTC site, Amazon storefront and listings, retail partner assets, and promotional materials

Audit and review creative assets, messaging, and product detail pages to ensure they adhere to brand standards, voice, and visual identity

Partner with sales ops and marketplace teams to flag and correct off-brand or outdated creative quickly and proactively

Serve as the brand’s “quality gatekeeper” — ensuring every asset in-market reinforces Petlibro’s positioning and meets performance objectives

Qualification

Creative strategyGrowth marketingPerformance analysisCreative briefs writingProficiency with analytics toolsBilingual in EnglishMandarinProject managementPrioritization skillsCommunication skillsFast-paced adaptability