Santander Bank, N.A. · 2 days ago
Sr. Director, Head of Marketing Analytics and Effectiveness, New York, NY · Miami, FL · Boston, MA
Boston, MA
Full-time
Onsite
Director/Executive
$180K/yr - $310K/yr
15+ years expSantander Bank, N.A. is a global leader and innovator in the financial services industry, evolving into a technology-driven organization. The Senior Director, Head of Marketing Analytics and Effectiveness will lead the strategy to ensure marketing investments drive clear, incremental business impact, and build a high-performing analytics team to support this mission.
BankingFinanceFinancial Services
Responsibilities
Define and lead the end-to-end marketing analytics and effectiveness strategy for Openbank and Santander US
Build and develop a high-performing team of analytics leaders, data scientists, and analysts
Serve as a trusted strategic partner to the CMO, Head of Media & Growth, and broader Marketing leadership, translating data into clear, actionable decisions
Design and own a comprehensive marketing effectiveness framework that links marketing activity to incremental customer, revenue, and lifetime value outcomes
Own the marketing measurement architecture across paid, owned, and earned channels
Develop and maintain a CMO-level performance dashboard that provides a clear, executive view of ROI, efficiency, and growth impact
Establish best-in-class incrementality measurement, including experimentation, geo and holdout testing, and Marketing Mix Modeling (MMM)
Partner with Media, Growth, and Channel Marketing teams to optimize performance across search, social, display, programmatic, affiliates, and partnerships
Apply advanced attribution, experimentation, and incrementality insights to improve cost-per-acquisition, conversion rates, and funnel performance
Evaluate and scale new acquisition opportunities using disciplined test-and-learn approaches
Own and lead the marketing test-and-learn roadmap, setting clear hypotheses, learning priorities, and experimentation standards across channels (digital, brand, performance, CRM, omnichannel)
Define and evolve the marketing learning agenda, ensuring tests ladder to strategic business questions, not one-off optimizations
Design and govern experimentation frameworks (A/B, multivariate, geo-tests, incrementality, MMM, lift studies) to balance speed, rigor, and scalability
Ensure test results translate into actionable recommendations, playbooks, and investment shifts
Identify and implement tools, platforms, and partners that enables experimentation at scale
Build, lead, and mentor a high-performing analytics and measurement team
Set standards for analytical rigor, storytelling, and experimentation excellence
Growing the team with right skillsets and mindset to adopt AI solutions and create scalable measurement capabilities
Qualification
Required
Bachelor's degree or equivalent experience in a quantitative field
15+ years of experience in marketing analytics, growth analytics, or digital marketing data science
9+ Years Experience leading and managing a team of data scientists, product or business analysts
Deep expertise in marketing effectiveness measurement, including experimentation, incrementality testing, and Marketing Mix Modeling
Strong understanding of digital marketing channels and performance KPIs
Proven experience building and leading high-performing analytics teams
Executive-level communication skills with a strong ability to influence senior stakeholders
Preferred
Master's degree in quantitative marketing, Data Science, Statistics, Economics, or related discipline
Ph.D.: Quantitative Discipline, Statistics, Data Science, Economics, or an equivalent quantitative field
9+ Years Financial services industry experience a plus
Familiarity with CDPs and marketing platforms (Salesforce Marketing Cloud, Adobe, Braze)
Knowledge of data privacy and regulatory standards (GDPR, CCPA)
Company
Santander Bank, N.A.
At Santander Bank, it’s our mission to help people and businesses prosper.
5001-10000 employees
H1B Sponsorship
Santander Bank, N.A. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (44)
2024 (36)
2023 (61)
2022 (66)
2021 (78)
2020 (69)
Funding
Current Stage
Late StageTotal Funding
$75MKey Investors
Wind Turbine & Energy Cables
2020-01-22Debt Financing· $75M
Leadership Team
Pierre Habis
Chief Consumer & Digital Transformation Officer
Recent News
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