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Keurig Dr Pepper Inc. · 18 hours ago

Manager, Category Commercialization

Frisco, TX

Full-time

Onsite

Senior Level

$97K/yr - $140K/yr

5+ years exp

Keurig Dr Pepper Inc. is a leading beverage company in North America, and they are seeking a Manager of Category Commercialization to lead the commercialization of beverage brands. The role involves driving a commercial beverage strategy, collaborating with cross-functional teams, and managing category performance and innovation efforts.

CoffeeFood and BeverageManufacturing

Responsibilities

Support the Director Category Commercialization with daily workload / projects. Main workstreams include AOP initiatives/projects, executional tracking, and alignment of category activities

Collaborate with activation, brand, supply chain, shopper insights, marketing, RGM, and category management to identify and build a prioritized annual calendar of relevant activities, programming, occasion/brand/price/pack/channel (OBPPC) tactics and tools required to deliver against the annual commercial plan for assigned categories

Represent the full category commercial perspective in all discussions/decisions across the enterprise and when consulting Brand marketing partners

Build compelling, best in class insights-based category selling stories and operating plans that support annual commercial plans for the Foodservice selling organization inclusive of brand initiatives, innovation, category drivers, right assortment, and merchandising

Shepherd the commercialization efforts for new product innovation as well as FFS National Account specific product or package innovation, ensuring market readiness and launch excellence

Provide commercial guidance for the annual brand process and innovation launches

Track in-year performance and determine tactical changes or additions to the commercial programming to address AOP goals

Provide on-going leadership and support for company-wide and sales specific meetings i.e., Joint Business Reviews, National Sales Meeting, AOP meetings, National Account Meetings, etc

Qualification

Commercial strategy developmentConsumer packaged goods experienceSales leadership experienceFoodservice industry knowledgeMarketing experienceBachelor's degreeMBA preferredCollaboration skillsProblem solving skillsCommunication skills