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Gaumard Scientific · 2 months ago

Digital Media Creator

Building 3, Miami, FL, US

Full-time

Onsite

Entry, Mid Level

2+ years exp

Gaumard Scientific is seeking a Digital Media Creator with expertise in videography, video creation, and social media management. The role involves planning, creating, executing, and managing multimedia campaigns to engage audiences and enhance brand visibility through compelling video content and effective social media strategies.

BiotechnologyHealth CareMedicalMedical Device

Responsibilities

Videography & Video Creation: Plan, shoot, and edit high-quality videos for marketing campaigns, social media, product promotions, and more

Video Editing: Use industry-standard editing software to create compelling video content, including promotional videos, product demos, event recaps, and tutorials

Social Media Content Creation: Develop engaging digital assets for social media platforms, ensuring consistency with brand messaging and visuals

Social Media Management: Execute and manage content schedules across multiple social media channels (Facebook, Instagram, LinkedIn, YouTube, etc.), optimizing engagement and reach

Paid Media Campaigns: Plan and execute paid media campaigns across platforms such as Google Ads, YouTube Ads, and Linkedin, ensuring video content is optimized for each medium

Collaborate with Design Teams: Work with graphic designers and marketing teams to develop visual assets and ensure video content aligns with campaign goals

Lead Generation & Digital Marketing: Develop video content and digital assets to drive leads, support email campaigns, and optimize performance for SEO and SEM

Market Research: Analyze target audiences to develop video strategies that resonate with key demographics

Digital Advertising: Oversee video ads and digital asset performance, adjusting campaigns based on metrics to maximize ROI

CRM & Analytics: Manage lead data in CRM systems and track digital asset performance with analytics tools

Additional Duties: Assist with other digital media needs as required, including photo shoots, website content updates, and digital asset organization

Qualification

VideographyVideo EditingSocial Media ManagementAdobe Premiere ProGoogle AdsSEOSEMAnalytical MindsetGraphic DesignFluency in EnglishProject ManagementCommunication Skills

Required

Bachelor Degree in Marketing, Communications or a related field

2 to 4 years of hands-on experience in videography, video editing, and social media content creation

Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar

Experience with digital asset creation: Graphic design knowledge and proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator) is a plus

Experience with paid media (Google Ads, Facebook Ads, LinkedIn Ads, YouTube, etc.) and social media advertising platforms

Knowledge of SEO and SEM strategies to enhance video content visibility

Excellent project management skills: Ability to manage multiple projects simultaneously while meeting deadlines

Strong communication skills: Ability to collaborate with cross-functional teams and stakeholders

Ability to adapt and thrive in a fast-paced environment with shifting priorities and deadlines

Strong analytical and data-driven mindset to evaluate video and campaign performance

Must be fluent in English (reading/writing); Fluency in Spanish is a plus

Must be open to potential travel as needed

Must submit a portfolio for review to assess the quality of video work