MetaSource · 2 weeks ago
Head of Demand Generation and Digital Marketing (Full Time, Remote)
United States
Full-time
Remote
Director/Executive
7+ years expMetaSource is a digital transformation solutions provider dedicated to helping organizations optimize processes and achieve growth. The Head of Demand Generation and Digital Marketing will lead a team to build a high-quality sales pipeline through targeted outreach and engagement strategies while collaborating with sales and marketing leaders.
EnterpriseInformation TechnologyOutsourcingSoftware
Responsibilities
Partners with sales leadership to align outreach with pipeline needs and with marketing to ensure messaging, campaigns, and offers resonate with target markets
Monitors conversations and messaging for professionalism, consistency, and effectiveness. Ensures customer engagement reflects company values of integrity and service
Oversees accurate CRM usage and reporting. Provides regular insights to leadership on outreach activity, response rates, and lead-to-opportunity conversion metrics
Ensures the team consistently delivers qualified leads that align with Ideal Customer Profiles (ICPs) and business development goals. Monitors lead quality and conversion rates to drive pipeline growth
Establishes daily, weekly, and monthly outreach targets (calls, emails, messages) and holds the team accountable for meeting or exceeding goals. Tracks performance and adjust strategies as needed
Standardizes outreach processes, refines scripts, and leverages automation tools to increase efficiency and effectiveness across multiple outreach channels
Stays informed on industry trends, competitor activities, and evolving outreach best practices. Train the team to adapt strategies to stay ahead of the market
Recruits, trains, and mentors Demand Generation Specialists, ensuring they have the skills, tools, and motivation to achieve high performance. Provides ongoing feedback and career development opportunities
Builds a high-energy, competitive, and collaborative team culture. Recognize achievements and foster accountability, continuous improvement, and shared success
Qualification
Required
7+ years of lead generation, business development, or sales, with at least 2 years in a leadership role
Bachelor's degree in Marketing, Business, Communications, or related field
Proven track record of building and managing high-performing outbound teams
Strong knowledge of B2B demand generation strategies and tools (HubSpot, CRM platforms, outreach automation)
Analytical thinker with the ability to interpret data and drive decisions
Excellent communication, coaching, and motivational skills
Competitive and results-driven leader who thrives in fast-paced environments
Strong sense of accountability and ability to inspire the same in others
Adaptable, innovative, and committed to continuous improvement
Preferred
Experience in Business Process Outsourcing or Enterprise Technology solutions industries
Company
MetaSource
Metasource is a provider of business process management (BPM), workflow, and compliance solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Eos Partners
2022-06-01Debt Financing
2007-01-01Debt Financing
Leadership Team
Adam Osthed
President & CEO
Recent News
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