Rocket · 12 hours ago
Senior Marketing Data Analyst
United States
Full-time
Remote
Senior Level
5+ years expRocket is a Detroit-based company offering digital solutions for complex transactions. The Senior Marketing Data Analyst will drive data-driven marketing strategies, translating complex data into actionable insights to optimize marketing performance and support campaign objectives.
ConsumerConsumer LendingFinanceFinancial ServicesLendingMortgagePersonal FinanceReal Estate
Responsibilities
Translate full-funnel data into actionable insights and compelling narratives that guide marketing strategy and identify optimization opportunities
Build and manage dashboards to monitor marketing campaign and channel performance across the full funnel, from awareness through conversion
Design and execute incrementality tests to evaluate the effectiveness of campaigns, channels, and messaging
Partner closely with marketing teams to set campaign objectives, define KPIs, and report on performance
Architect end-to-end measurement solutions that ensure accurate tracking of audience segmentation, campaign effectiveness, and overall marketing ROI
Qualification
Required
Bachelor's degree or higher in statistics, economics, computer science, or a related field
5+ years of experience as a data analyst or data scientist specifically supporting marketing or advertising teams
Skilled in SQL, Python or R, and analytics tools like Power BI, AWS, Amplitude; Sprout experience is a plus
Solid background in statistical analysis, predictive modeling, and experimental design
Strong problem-solving and critical thinking skills
Experience with large and complex datasets, including unstructured data
Excellent communicator, able to make technical topics clear for any audience
Preferred
Master's degree or MBA
Consulting experience providing analytical insights to marketing teams
Proven ability to connect analytics to marketing strategy—shaping campaigns, channel mix, and audience segmentation
Experience with marketing attribution, customer journey analytics, multi-touch analysis, and demonstrating business impact through data
Expertise in analyzing and optimizing multi-channel marketing strategies and integrating data from multiple sources
Experience architecting data solutions to ensure proper capture of audience segmentation and campaign performance metrics
Comfortable with marketing tech stacks and integrating diverse data sources
Knowledge of agile project management
Advanced technical skills in Python, R, SQL, Power BI, AWS, Amplitude, Adobe Analytics and Sprout Social
Hands-on experience with machine learning, cloud analytics, performance measurement, and attribution technologies
Benefits
Perks and health benefits
Company
Rocket
Rocket is redefining homeownership, mortgage, real estate and personal finance services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.15B2025-06-03Post Ipo Debt· $4B
2025-05-02Post Ipo Debt· $1.15B
2020-08-06IPO
Leadership Team
Varun Krishna
Chief Executive Officer
Bridget Frey
Chief Technology Officer @ Redfin and Chief Data Officer @ Rocket
Recent News
2026-01-07
HousingWire.com
2026-01-06
2026-01-02
Company data provided by crunchbase