Vertex · 2 weeks ago
Associate Director, US HCP Marketing, US Kidney
Vertex Pharmaceuticals is seeking to hire a talented HCP Marketing Associate Director - Kidney, US to join their growing team in Boston, MA. This role is critical as it involves developing and implementing marketing strategies tailored to healthcare professionals, supporting the launch of a new kidney therapy, and collaborating with cross-functional teams to drive brand awareness and product adoption.
Computer Software
Responsibilities
Shape the HCP strategy and lead the execution of branded personal and non-personal campaigns to effectively engage healthcare professionals
Coordinate closely with other members of the cross-functional launch readiness team (i.e., Consumer, Market Development, Market access) to ensure alignment across brand objectives
Collaborate with creative teams to develop promotional materials, including brochures, presentations, and digital content tailored to HCP audiences
Support the brand strategic and tactical plans, including brand planning, launch readiness, and business reviews for senior leadership
Work in partnership with the training team to co-create relevant trainings for field teams
Conduct market research to understand HCP needs, preferences, and behaviors
Leverage data and insights to segment audiences, identify new opportunities, and optimize activities; establish and track KPIs
Manage agency partners to deliver high-quality and innovative campaigns and creative assets
Ensure all marketing materials comply with regulatory and legal requirements, working closely with Legal, Regulatory, and Medical Affairs
Foster a culture of innovation and collaboration within the Marketing team
Qualification
Required
Direct experience with communications review committee for review of tactics
Experience in the following areas: kidney, specialty product launch experience, work within highly competitive markets
Proven track record of developing and executing successful HCP marketing campaigns
Demonstrated ability to work independently and manage multiple initiatives that require collaboration across functional areas
An entrepreneurial spirit and an ability to develop creative solutions to complex problems
Advanced strategic, problem-solving, and analytical skills, with the ability to interpret complex data and translate it into actionable insights
Excellent written communication skills, presentation delivery, and interpersonal skills
A solid compliance mindset and demonstrated integrity on the job
Bachelor's degree in marketing, business, or scientific degree
Typically requires 8 years of experience or the equivalent combination of education and experience
Benefits
Annual bonus
Annual equity awards
Overtime pay
Medical, dental and vision benefits
Generous paid time off
Educational assistance programs including student loan repayment
Generous commuting subsidy
Matching charitable donations
401(k)
Company
Vertex
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H1B Sponsorship
Vertex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (18)
2023 (7)
2022 (13)
2021 (5)
2020 (7)
Funding
Current Stage
Early StageCompany data provided by crunchbase