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Deloitte · 21 hours ago

Insights and Analytics Senior Consultant

San Jose, CA

Full-time

Hybrid

Mid, Senior Level

$108K/yr - $198K/yr

4+ years exp

Deloitte is a leading consulting firm that empowers organizations through innovative strategies and advanced analytics. The Insights and Analytics Senior Consultant will support data-driven decision-making for clients by leveraging marketing and advertising analytics, uncovering insights, and creating actionable recommendations.

AccountingConsultingFinancial ServicesLegalProfessional ServicesRisk Management

Growth Opportunities

No H1B

Responsibilities

Uncover client's key business questions, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels

Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality

Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/Push/SMS - CRM, or voice of the customer/brand studies

Dive into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC and more

Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts

Create dashboards via Tableau, Datorama, Data Studio, Looker, or other similar data visualization tools

Support the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and experimentation/A/B testing deployment

Qualification

Marketing analyticsAdvertising analyticsData visualizationData strategySQLTableauExcelProject managementCommunication skillsLeadership skillsTeam collaboration

Required

4+ years of experience in managing digital marketing/advertising analytics, including marketing mix model and/or attribution solutions for complex, large-scale clients

Bachelor's degree or equivalent professional experience

Ability to travel 30%, on average, based on the work you do and the client and industries/sectors you serve

Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred

Proficient in defining analytics, modeling, tagging strategies, and developing comprehensive measurement and testing plans

Strong command over analytical methodologies for optimizing customer datasets and digital campaigns

Advanced skills in Excel, SQL, Tableau, or other data analysis tools, with a high level of competence in digital analytics and tag management solutions

Exceptional project management skills, with a proven track record of managing work and meeting deadlines in a highly organized and autonomous manner

Excellent communication, leadership, and team collaboration skills, coupled with a strong executive presence for client-facing interactions