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Talentfoot Executive Search and Staffing · 1 week ago

Manager of Brand and Marketing Activation

Chicago, IL

Full-time

Onsite

Senior Level

5+ years exp

Talentfoot Executive Search and Staffing is seeking a Manager of Brand and Marketing Activation to drive growth through strategic marketing initiatives. The role involves leading brand-building activities and optimizing marketing efforts based on data analysis to enhance consumer engagement.

Consulting

Responsibilities

Drive business growth for our brand, leveraging our unique positioning to deliver on nuanced consumer needs, circumstances, and occasions

Build understanding of audience segments and optimal ways to connect with them through various touchpoints

Lead marketing activation, from strategy to implementation and relentless measurement plus optimization; providing direction across Paid Media (traditional, digital, social, performance marketing, branded integrations)

Leverage data and analysis to optimize our marketing mix continuously; establish and manage an annual marketing budget that adapts to unique opportunities and dynamic market conditions

Qualification

Digital marketingPerformance marketingMedia budget managementMarketing strategyData analysisBrand messagingConsumer experienceStrategic thinking

Required

5+ years of experience in marketing and strategy with emphasis on digital/performance marketing

Proven results and success while managing marketing & media budgets of $5+ million across tactics

Strategic thinker with the ability to translate business needs into tactical media initiatives

Deep understanding of various media platforms, ad formats and mix, targeting capabilities, and attribution methodologies and best practices

Deep experience with traditional, digital, and performance marketing tactics – directly planning, executing, measuring, and optimizing across media channels to drive results