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EF · 1 day ago

Executive Vice President, EF Adventures

Boston, MA

Full-time

Onsite

Director/Executive

$225K/yr - $250K/yr

EF Education First is a leader in international educational programs and culturally rich travel experiences. They are seeking an Executive Vice President for EF Adventures to scale their newly launched active adventure tour product, focusing on driving volume and profitability through strategic marketing and sales initiatives.

AssociationE-LearningEducationLanguage LearningTravel

Responsibilities

Develop and execute a compelling vision and roadmap: Scale user acquisition and lifecycle marketing through a multi-channel strategy leveraging the customer bases of the other EF World Journey products, and reaching new consumers through paid media, strategic partners, SEM, DSPs, social paid/earned, community/influencer development, affiliate marketing, email marketing, CRM, mobile, and native

Scale the new EF product line: including market and consumer research, product design, safety and risk assessment, organizational structure, marketing and sales plans, revenue and profitability targets, etc

Own brand measurement and champion a consistent voice: Ensure the brand’s market performance and establish a consistent brand experience across marketing and product touchpoints

Lead sales and marketing strategy and day-to-day operational execution: Connect the EF World Journeys customer lifecycle, grow online commercial results with respect to top and bottom lines, and ensure digital conversion drives overall company revenue objectives

Drive analytical rigor: Focus on marketing spend/performance, cost of acquisition, user experience, and pricing scenarios

Derive impact and feedback from customer insights, CRM, and product teams: Further iterate and evolve product offerings

Provide leadership on the EF team, Build capabilities and support development while nurturing a collaborative and dynamic culture across EF World Journeys

Grow and maximize potential: Lead the existing team to execute and expand the new product line, ensuring optimal performance and development

Qualification

Digital Marketing ExpertiseP&L AccountabilityAnalytical SkillsStrategic ThinkingBrand ManagementCustomer InsightCollaborative SkillsManaged High Performing TeamsAdaptabilityFlexibility

Required

Strong background in digital marketing

Proven track record of scaling businesses

Experience in sales and digital marketing

Strong analytical skills

Fluency in emerging trends in the travel industry

Experience in digital acquisition and customer experience

Proven track record of attracting, hiring, developing, and retaining top talent

Ability to develop and execute business plans

Ability to create and implement marketing strategies

Experience in leading growth of products

Experience in driving demand and lead generation

Experience in customer acquisition and retention

Experience in marketing analytics, sales, and service

Ability to work collaboratively with stakeholders from other products and departments

Ability to scale user acquisition and lifecycle marketing through a multi-channel strategy

Experience in market and consumer research

Experience in product design, safety and risk assessment, and organizational structure

Experience in brand measurement and ensuring a consistent brand experience

Experience in leading sales and marketing strategy and operational execution

Experience in driving analytical rigor in marketing spend/performance

Ability to derive impact and feedback from customer insights, CRM, and product teams

Experience in building capabilities and supporting development in teams

Ability to lead existing teams to execute and expand product lines

Preferred

Experience in B2C customer acquisition practices

Knowledge of Digital Marketing, E-commerce strategy, B2C marketing, Growth Marketing, Brand collaborations, Influencer marketing, Social Media, SEO, and Paid search

Experience managing a P&L and driving ROI

Ability to thrive in a results-driven, fast-moving entrepreneurial environment

Proven ability to collaborate effectively with stakeholders

Benefits

Commitment to professional growth: robust monthly calendar of trainings and workshops

Four weeks paid vacation your first year, ten paid holidays, and two floating holidays

Exciting business travel opportunities

25% company match on your 401(k) contributions

Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance

Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)

Access to fertility care and family-building support

Wellness benefits including a yearly fitness reimbursement

Frequent social and learning events, including access to our employee-run resource groups

Robust Employee Assistance Program

Tenure-based sabbatical eligibility

EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)

Discounts at local venues and businesses

Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.

Company

EF

Glassdoor3.4

Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that shares a common mission of opening the world through education, offering language, academic, cultural exchange and education travel programs.

Founded in 1965