Independence Pet Group · 1 day ago
Creative Strategist - Senior
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expIndependence Pet Group is a corporate holding company managing a diverse portfolio of modern pet health brands. They are seeking a Senior Creative Strategist to lead the creative strategy and brand expression for the PetPlace and 24Pet brands, ensuring a cohesive brand experience across all channels.
Pet
Responsibilities
Own and evolve the creative vision for PetPlace, 24Pet, and 24Petwatch, ensuring each brand is distinct yet unified within the broader ecosystem
Facilitate and oversee all visual elements of the PetPlace brand relaunch in 2026, coordinating with our agency partner and internal team to bring the vision to life
Translate brand positioning, audience insights, and business objectives into clear creative strategies and platforms
Serve as the guardian of brand identity, visual systems, and asset organization across all brands and channels
Develop and maintain brand guidelines, ensuring consistency and excellence in execution
Lead concept development and creative direction for integrated campaigns, including digital, social, email, content, product marketing, and partner communications
Oversee design, photography, and visual identity across web experiences, marketing assets, event activations, and lifecycle communications
Provide hands-on creative direction and feedback to internal & external designers, copywriters, and agency partners
Ensure creative solutions are both emotionally compelling and performance-driven
Partner closely with Product, UX, and Digital teams to shape user-centered experiences across PetPlace.com and related platforms
Ensure creative and brand thinking is embedded early in product and feature development
Collaborate on UX/UI direction to balance usability, accessibility, and brand expression
Lead, mentor, and inspire creative talent, fostering a culture of collaboration, curiosity, and high creative standards
Manage relationships with external agencies, freelancers, and production partners
Clearly articulate creative vision and rationale to cross-functional stakeholders and leadership
Partner with Marketing and Analytics teams to understand performance insights and continuously refine creative approaches
Balance brand-building and conversion-driven creative, adapting execution based on audience behavior and outcomes
Stay current with creative, digital, and design trends, bringing fresh ideas and innovation to the brands
Qualification
Required
8+ years of experience in creative leadership roles, with experience overseeing brand and digital creative across multiple channels
Strong portfolio demonstrating strategic thinking, storytelling, and high-quality execution across digital-first brands
Proven experience leading and directing multidisciplinary creative teams
Deep understanding of brand building, visual identity systems, photography & video strategy
Experience collaborating closely with Product, UX, and Marketing teams
Ability to balance big-picture brand vision with hands-on creative problem-solving
Exceptional communication and presentation skills, with the ability to influence and align stakeholders
Passion for pets, purpose-driven brands, or consumer trust-based platforms is a strong plus
Preferred
Experience working with marketplace, subscription, or platform-based digital products
Familiarity with CRO, SEO, and performance marketing principles
Experience in regulated or trust-sensitive categories (e.g., healthcare, insurance, animal welfare)
Background working with both in-house teams and external agencies
Benefits
Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)
Company
Independence Pet Group
Independence Pet Group is an integrated, full-stack pet insurance platform.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$55.59M2023-11-15Private Equity· $55.59M
Leadership Team
Chip Aubry
Chief Technology Officer
David Martin
Vice President Of Strategic Partnerships
Recent News
2025-10-30
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