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Minnesota Public Radio · 12 hours ago

Account Executive

Saint Paul, MN

Full-time

Hybrid

Entry Level

$75K/yr - $75K/yr

1+ years exp

Minnesota Public Radio is one of the nation's premier public radio stations producing programming for radio, online and live audiences. The Account Executive is responsible for generating new underwriting revenue and building skills in prospecting, relationship-building, and consultative selling while contributing to new business development.

AudioBroadcastingMedia and EntertainmentMusicPodcast

No H1B

Responsibilities

Responsible for new underwriting revenue and business growth across all services of Minnesota Public Radio including MPR News, The Current, YourClassical MPR, digital, and live events

Proactively prospect, cultivate, and manage relationships with clients through in-person meetings, virtual presentations, and strategic account planning

Oversee deliverables through all platforms including digital, broadcast, and events to ensure seamless execution

Partner with internal teams including development, membership, marketing, and content to deliver integrated campaigns

Execute client-sponsored MPR events, working on-site and ensuring fulfillment of sponsorship deliverables

Conduct structured, conversation-based needs assessments to uncover client KPI and ROI goals and strategic challenges and use those insights to craft tailored solutions

Collaborate with internal team to write underwriting credits that meet public media guidelines

Update account plans quarterly in collaboration with Director of Underwriting, including revisions to key accounts, revenue goals, growth strategies, and risk mitigation plans

Complete at least one structured, conversation-based needs assessment for each Key Account annually, following the template and methodology

Successfully complete all assigned system training (new OMS, Salesforce, Magellan AI & others) on schedule

Develop and maintain strategic account plans while keeping records in Salesforce

Leverage sales tools including Salesforce, AdPoint, and Magellan AI as part of the regular workflow for planning, needs assessment discoveries, proposal development and signaling a commitment to data-informed selling

Capture and reflect on major campaign wins and losses to identify patterns, inform strategy, and support continuous improvement

Accurately enter orders and scripts

Responsible for aging accounts and collections

Participate in team and company meetings and attend sales training as scheduled

Primary coverage for fellow AEs on vacations, absences, etc

Other duties as assigned