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Pond Lehocky Giordano Inc. · 14 hours ago

Senior Marketing Data Analyst

Philadelphia, PA

Full-time

Onsite

Senior Level

Pond Lehocky is a prominent law firm dedicated to advocating for clients in workers’ compensation and personal injury cases. They are seeking a Senior Marketing Data Analyst to help leverage data for strategic decision-making and improved client engagement. The role involves transforming complex datasets into actionable insights and guiding marketing strategies to enhance overall performance.

ConsultingLegal

Responsibilities

Collaborate with various teams on data science initiatives, from ideation and exploratory analysis to running experiments and building dashboards and reports

Analyze complex datasets to identify trends and develop actionable insights that align with business objectives

Develop, own, and manage recurring analytical and reporting processes

Prepare and deliver visualizations and presentations that communicate analytic insights in a clear and impactful manner to both technical and non-technical stakeholders

Proactively convey complex analytical findings, ensuring clarity and understanding across teams

Qualification

Marketing AnalyticsStatistical ModelingSQLPythonData VisualizationA/B TestingPower BIEager to LearnCollaborationCommunication

Required

Data-driven, intellectually curious, and technically rigorous with a strong ability to communicate insights clearly

Eager to learn and embrace new technologies and solutions

Solid understanding of marketing concepts, including advertising, distribution, and campaign strategies

A collaborative team player with a positive outlook, eager to uplift and energize those around you

Familiarity with various marketing channels and their impact on business performance

Knowledge of industry trends and best practices in marketing analytics

Experience with experiment design, including A/B testing and multi-touch attribution modeling

Expertise in analyzing marketing performance metrics and calculating ROI

Proficient in predictive modeling, cluster analyses, marketing mix modeling, and multi-touch attribution modeling

Experience with statistical software such as SQL, R, Python, and Power BI

Preferred

Experience in data visualization and familiarity with Salesforce

Knowledge of marketing research methodologies and tools

Experience with: Social Media Marketing, Out-Of-Home (OOH) Marketing, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Over-The-Top (OTT) Advertising and Broadcast TV Marketing

Experience in developing and implementing machine learning algorithms for predictive insights

Ability to translate business requirements into AI/ML models, delivering actionable insights and solutions that support strategic decision-making

Strong grasp of supervised and unsupervised learning methods, feature engineering, and model performance optimization