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URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) · 1 week ago

URBN Paid Search Manager

United States

Full-time

Remote

Senior Level

5+ years exp

URBN is a company that encompasses several brands including Urban Outfitters and Anthropologie. They are seeking a Paid Search Manager to drive the growth of their paid marketing programs and enhance user acquisition through effective management and optimization of paid search investments.

ApparelFashionLifestyleWeb Design

H1B Sponsor Likely

Hiring Manager

Bridgette Liautaud

Responsibilities

Oversee budget management for multi-million-dollar program(s)

Assist with budget planning and forecasting. Recommend adjustments to investment amounts to ensure Paid Search contributes appropriately to overall brand goals

In partnership with Paid Search Associates, own daily flighting, including budget/target adjustments. Communicate directly with brand(s) regarding any shifts or changes needed to keep campaigns on course

Oversee full account performance; provide initial screening and resolution for shifts or changes that impact business outcomes

Closely monitor account performance on a daily + weekly basis with assistance from Paid Search Associates. Understand how and why core metrics are trending over time

Work with Associates to roll out optimizations based on account trends and report back on how they are impacting the business

Track and monitor reporting across full program on a regular basis (weekly, monthly, quarterly)

Identify new reports and dashboards that will help identify shifts or trends across the program

Share paid search trends (search terms, competitive shifts, top products) with broader business to help guide decisioning

Partner with Paid Search Director and brand business partners on strategic testing roadmap

Work with Director to develop and maintain quarterly roadmap in line with business needs and new feature roll outs

Own major test roll outs – EX launching AI Max, major structural overhauls, new bidding features (Smart Bidding Exploration), etc

Create measurement and reporting plan for tests. Partner with Associates to ensure both stay regularly updated

Own final analysis + wrap reports to be shared with broader search team and brand partners

Lead collaboration across the search team. Manage Paid Search Associate(s) sharing expertise and encouraging growth

Collaborate with internal teams such as creative, merchandising, and social media to ensure that paid search strategies align with overall brand objectives and messaging

Stay current on the latest industry trends, best practices, and emerging technologies to continually improve campaign performance and drive innovation

Develop and maintain strong relationships with search engine partners, such as Google and Bing, to capitalize on new opportunities and stay informed on platform updates

Qualification

Google AdsMicrosoft AdvertisingSEM experienceGoogle AnalyticsData analysisDigital marketing knowledgeTeam leadershipCommunication skillsProject management

Required

Bachelor's degree in Marketing, Business, or a related field

5-7+ years of hands-on experience in SEM or performance marketing, preferably in the retail industry

In-depth knowledge of Google Ads, Google Analytics, SA360 (or similar) and Microsoft Advertising

Experience managing complex Paid Search programs with activations across Text and Shopping/PMAX. .Feed knowledge a plus

Prior experience leading, managing, or mentoring junior teammates

Strong analytical skills and data-driven mindset, with the ability to interpret and communicate complex data effectively

Excellent verbal and written communication skills

Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines

Preferred

Familiarity with other digital marketing channels, such as SEO, YouTube, and Display a plus

Company

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

URBN Urban Outfitters, Inc.

Founded in 1970

Philadelphia, Pennsylvania, USA

10001+ employees

http://urbn.com

H1B Sponsorship

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (28)

2024 (14)

2023 (22)

2022 (19)

2021 (20)

2020 (13)