Orange City Area Health System · 17 hours ago
Marketing & Communications Specialist
Orange City, IA
Full-time
Onsite
Mid Level
3+ years expOrange City Area Health System is seeking a Marketing & Communications Specialist responsible for executing marketing, communications, and public relations activities. This role focuses on implementing the marketing plan, managing media relationships, and producing high-quality content across various channels.
Health CareHospitalTherapeutics
Responsibilities
Execute the health system’s marketing and communications plan in collaboration with the Director of Foundation & Community Relations
Develop (in conjunction with leadership), execute, and manage integrated marketing campaigns (digital, print, media, and community-based) that support service lines, foundation initiatives, events, and organizational priorities
Develop and distribute marketing and communication materials including press releases, advertisements, brochures, flyers, newsletters, signage, and digital content
Ensure messaging is accurate, consistent, on-brand, and aligned with organizational priorities
Manage multiple projects simultaneously, meeting deadlines with minimal supervision
Serve as the primary day-to-day contact for local and regional media
Write, pitch, and distribute press releases and story ideas to media outlets
Coordinate media interviews, photo opportunities, and coverage for health system initiatives, providers, events, and foundation activities
Support crisis or sensitive communications in collaboration with leadership
Manage and maintain the health system’s social media presence, including content creation, scheduling, monitoring, and engagement
Create shareable, platform-appropriate content that promotes services, events, providers, and community impact
Manage website content updates to ensure accuracy, relevance, and timeliness
Track and report basic performance metrics for digital and social media efforts
Create written, visual, and multimedia content including copy, graphics, photography, and basic video
Maintain brand standards across all internal and external communications
Coordinate the design, production, and distribution of branded materials and promotional items
Support provider onboarding by coordinating bios, photos, and marketing profiles as needed
Support marketing and promotional efforts for health system, foundation, and community events
Assist with event promotion, materials, media coverage, and post-event communications
Represent the organization at community events, open houses, tours, and outreach activities as needed
Work collaboratively with departments to fulfill marketing requests and promote service lines and programs
Serves as a key member of health system marketing committee
Coordinate with foundation and community relations efforts to support fundraising, donor communications, and volunteer engagement
Maintain organized records of projects, assets, and media contacts
Qualification
Required
3+ years of experience in marketing, communications, or public relations
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field, or equivalent experience
Preferred
Experience in a healthcare or nonprofit environment
Benefits
IPERS (Retirement Package)
Paid Time Off
Health Insurance
Life Insurance
Dental & Vision Insurance
Educational Opportunities
Company
Orange City Area Health System
Orange City Area Health System renders multi-specialty healthcare and medical services to the community.
501-1,000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase