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YMCA of Southwest Florida · 2 days ago

Vice President of Marketing

Venice, FL

Full-time

Onsite

Director/Executive

7+ years exp

YMCA of Southwest Florida is seeking a Vice President of Marketing & Brand Strategy to lead their marketing and brand initiatives. This role focuses on developing data-informed marketing strategies that drive program and membership growth while ensuring brand alignment and community engagement.

FamilyNon ProfitSocial

Responsibilities

Develop and lead an association-wide marketing strategy aligned to organizational goals, brand priorities, and financial targets

Set annual marketing goals and objectives with the COO and senior leadership; create, present, and manage the annual marketing plan

Translate association strategy into branch-ready marketing priorities, tools, and calendars that drive consistent execution

Monitor internal performance tracking through regular review of financials, enrollment and membership reports, and marketing KPIs; maintain a full understanding of trends, identify risks/opportunities early, and proactively adjust strategies to stay ahead of association goals

Serve as the primary driver of qualified leads for membership and program enrollment across all lines of business

Oversee multi-channel marketing including digital campaigns, paid media, social media, SEO/SEM, email marketing, and targeted promotions

Establish and manage marketing funnels from awareness through conversion and retention; optimize for ROI and community reach

Determine, monitor, and report KPIs (leads, conversion rates, enrollment velocity, retention indicators, CAC, and brand health)

Partner with senior leaders and branch teams to drive and ensure 3–5% association growth by core business area, using targeted lead-generation strategies and performance tracking

Conduct market research to understand community needs, member behavior, and program demand

Track competitor activity and positioning; apply insights to refine messaging, value propositions, and growth opportunities

Lead the development and implementation of an association-wide brand experience strategy

Ensure consistent brand integration across programs, facilities, digital platforms, staff/volunteer practices, and member communications

Ensure compliance with all Y-USA brand standards and usage requirements, coach branches on consistent application

Serve as a key strategic partner to the Philanthropy Department

Work in close collaboration with the VP of Philanthropy (the 'voice' of the Y for mission and donors) to support annual giving, major gifts, capital campaigns, and stewardship strategies

Ensure donor-facing campaigns, collateral, impact reports, and storytelling reflect YMCA values, brand standards, and measurable community impact

Align marketing and fundraising calendars to maximize campaign effectiveness and donor engagement

Lead, coach, and develop a high-performing in-house marketing team; build a culture of innovation and accountability

Build and manage a network of qualified external agencies and freelance resources to extend capacity

Manage the association marketing budget within parameters; allocate resources based on performance and strategic priorities

Serve on the executive leadership team, helping guide enterprise strategy, community positioning, and impact growth

Represent the YMCA of Southwest Florida in Y-USA marketing/brand forums and peer benchmarking networks to adopt best practices and elevate association performance

Support reputation management and crisis/issue response as needed to protect trust in the Y

Integrates the Y’s mission and core values into strategy and daily decision-making

Advances community engagement, volunteerism, and a culture of philanthropy in partnership with Philanthropy leadership

Builds strong relationships with community and internal leaders; inspires across diverse audiences

Forms a trust-based, high-impact partnership with the VP of Philanthropy to elevate donor engagement and mission voice

Strong strategic and analytical thinker; invests in innovation tied to measurable outcomes

Creates structure, benchmarks, and accountability; operates as a player/coach

Leads change with integrity, humility, courage, and continuous-learning mindset

Maintains current expertise in marketing best practices and technology

Qualification

Marketing strategy developmentLead generationBrand strategyData analyticsMarket researchPerformance marketingBudget managementCommunity engagementPhilanthropy partnershipCrisis managementCommunication skillsTeam leadershipCollaborationContinuous learning

Required

7–10+ years of senior-level consumer marketing leadership, preferably in a top or #2 marketing role for a multi-site, service-intensive organization

Demonstrated success developing and executing enterprise marketing strategies that drive measurable growth in leads, enrollment, membership, and revenue

Well-rounded expertise across: Advertising and campaign strategy, Market research and competitive positioning, Data analytics, KPI dashboards, and performance optimization, Product/program marketing and lifecycle management, Brand strategy, governance, and standards compliance, Public relations and community storytelling, Budget and vendor/agency management

Proven people leader with a strong track record hiring, coaching, and developing high-performing teams; able to operate as a 'player/coach.'

Outstanding communication skills (written, oral, and presentations) with the ability to convey vision, influence peers, and inspire action

Demonstrated ability to build authentic relationships with diverse audiences and community stakeholders, with credibility and visible community leadership

Bachelor's degree required in Marketing, Business, or related field; MBA/advanced degree preferred

Employment is contingent upon completing required Level 2 background screening through the Florida Care Provider Background Screening Clearinghouse

Adhere to drug/alcohol/smoke free workplace policy

Must be able to meet the association's background screening requirements