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Peloton Interactive · 1 day ago

Sr. Manager, Programming

New York, New York

Full-time

Hybrid

Senior Level

$169K/yr - $207K/yr

6+ years exp

Peloton is a fitness technology company that provides innovative workout experiences through its content and hardware. They are seeking a Sr. Manager of Programming to lead creative development and messaging for global content initiatives, ensuring impactful narratives across various channels and collaboration with multiple teams.

CyclingFitnessHealth CareWellness

Comp. & Benefits

Responsibilities

Lead strategic campaign development for the Content Programming organization, ensuring all major content initiatives are supported with compelling, aligned, and channel-appropriate messaging

Own storytelling for big content moments, shaping narratives that strengthen audience connection and elevate programming priorities

Evaluate and identify high-impact initiatives and ensure they are shepherded through the organization with strong promotional support, clear cross-channel throughlines, and optimized execution

Serve as the in-house expert in content marketing, guiding teams on best practices and ensuring a high bar for clarity, creativity, and brand alignment

Partner cross-functionally with Programming Editorial, Social, Press, Talent, Production, and other key stakeholders to align messaging, streamline workflows, and deliver cohesive promotional campaigns

Develop, maintain, and manage messaging frameworks, promotional calendars, and strategic communication plans for global content initiatives

Collaborate closely with Programming Strategy to understand content priorities, audience insights, and platform opportunities that inform the promotional approach

Track, measure, and report on campaign performance, translating data into actionable insights and ensuring strategies evolve based on results and audience behaviors

Champion consistency and connection across channels, ensuring promotional stories resonate across platforms and ladder up to broader brand and programming goals

Support executive-level communication needs related to programming initiatives, content launches, and cross-organizational updates

Qualification

Creative StrategyCampaign ManagementContent MarketingCross-channel NarrativesProject ManagementData InterpretationProactive ApproachFitness KnowledgeGoogle SuiteExceptional CommunicationCollaboration Skills

Required

6-8+ years of experience in Creative Strategy, Campaign Management, Content Marketing or a related field

Exceptional storytelling & concepting and deep expertise in building cross-channel narratives

Strong understanding of social and on-platform content ecosystems and how they intersect in promotional planning

A passion for fitness and wellness - knowledge of Peloton's class content is not required, but is a huge plus

Proven ability to manage large-scale initiatives from concept through execution with a high level of ownership and organization

Exceptional communication skills and the ability to translate complex programming strategies into clear, compelling narratives

Experience collaborating with cross-functional teams—including creative, production, social, PR, on-air talent, and executive stakeholders

Ability to interpret performance data and apply insights to optimize strategy

Strong project management skills with the ability to juggle multiple initiatives in a fast-paced environment

A proactive, solutions-oriented approach and the confidence to lead and influence without authority

Proven experience working with talent, high-visibility personalities, or content creators in a confidential, relationship-driven environment

Experience in Google Suite required

Benefits

Medical, dental and vision insurance

Generous paid time off policy

Short-term and long-term disability

Access to mental health services

401k, tuition reimbursement and student loan paydown plans

Employee Stock Purchase Plan

Fertility and adoption support and up to 18 weeks of paid parental leave

Child care and family care discounts

Free access to Peloton Digital App and apparel and product discounts

Commuter benefits and Citi Bike Discount

Pet insurance and so much more!

Company

Peloton Interactive

Glassdoor3.5

Peloton is at the forefront of connected fitness, with a powerful and thriving community with Members across the US, UK, Canada, Germany, and Australia.

Founded in 2012

New York, New York, USA

1001-5000 employees