Foothill Credit Union · 4 weeks ago
Content Creator & Designer - Hybrid
Foothill Credit Union is a community-focused financial institution serving the San Gabriel Valley. The Content Creator and Designer will develop high-quality visual content for various platforms and support marketing initiatives to enhance brand engagement and visibility.
Credit CardsFinancial ServicesNon Profit
Responsibilities
Under the guidance of Marketing leadership, design and produce multimedia content (short-form videos, carousels, animations, graphics, and copy) across social platforms while ensuring consistency in brand voice
Develop engaging content across various channels (website, emails, social media, paid ads, webinars, in-branch, direct mail, etc.)
Follow platform-specific strategies to drive engagement, increase brand awareness, and encourage action
Create and implement content plans to drive engagement and conversions
Analyze performance using analytics tools, tracking key metrics such as engagement, reach, and conversions, and adjust strategies to optimize results
Partner with inter-departmental teams to ensure content aligns with overall strategies and enhances the member experience
Coordinate revisions and approvals with internal stakeholders, ensuring adequate time for review
Under the guidance of Marketing leadership, create visually appealing content using design templates, and edit for accuracy, clarity, and quality
Collaborate with the compliance team to ensure all content adheres to legal, regulatory, and ethical standards
Capture member reviews, testimonials, and social media mention to create content that leverages social proof, builds trust, and enhances credibility
Monitor social interactions on Google and Yelp pages and other platforms by responding to comments, messages, mentions, and reviews to build meaningful community relationships
Leverage generative AI to enhance marketing campaigns and streamline content creation for greater efficiency and impact
Create and maintain content calendars, ensuring timely delivery of marketing assets
Stay up to date with industry trends, competitive activities, and best practices to ensure content remains relevant
Maintain an organized repository of creative files, templates, and project archives
Translate campaign concepts into visual assets that drive engagement and clarity
Following and adhering to the department’s marketing guidelines, the CCD will produce flyers, posters, branch signage, event materials, and templates
Produce engaging video tutorials, testimonials, and promotional content that aligns with marketing objective
Design bite-sized, visually engaging content that captures attention and encourages sharing and interaction
Create content with a focus on user experience, ensuring readability and visual appeal
Prepare files for print and manage production specifications as needed
Repurpose content across multiple platforms, tailoring it to each channel’s audience and format
Stay updated on design trends and industry best practices to keep creative assets fresh and modern
Qualification
Required
Strong design expertise
Hands-on content production experience
Experience in concepting, filming, and editing social-first video (such as Reels and TikToks)
Excellent communication skills
Keen eye for design
Experience using generative AI tools for research, ideation, and scaling creative output
Ability to design and produce multimedia content (short-form videos, carousels, animations, graphics, and copy) across social platforms
Ability to develop engaging content across various channels (website, emails, social media, paid ads, webinars, in-branch, direct mail, etc.)
Ability to follow platform-specific strategies to drive engagement, increase brand awareness, and encourage action
Ability to create and implement content plans to drive engagement and conversions
Ability to analyze performance using analytics tools, tracking key metrics such as engagement, reach, and conversions
Ability to partner with inter-departmental teams to ensure content aligns with overall strategies and enhances the member experience
Ability to coordinate revisions and approvals with internal stakeholders
Ability to create visually appealing content using design templates, and edit for accuracy, clarity, and quality
Ability to collaborate with the compliance team to ensure all content adheres to legal, regulatory, and ethical standards
Ability to capture member reviews, testimonials, and social media mentions to create content that leverages social proof
Ability to monitor social interactions on Google and Yelp pages and other platforms
Ability to leverage generative AI to enhance marketing campaigns and streamline content creation
Ability to create and maintain content calendars
Ability to stay up to date with industry trends, competitive activities, and best practices
Ability to maintain an organized repository of creative files, templates, and project archives
Ability to translate campaign concepts into visual assets
Ability to produce flyers, posters, branch signage, event materials, and templates
Ability to produce engaging video tutorials, testimonials, and promotional content
Ability to design bite-sized, visually engaging content
Ability to create content with a focus on user experience
Ability to prepare files for print and manage production specifications
Ability to repurpose content across multiple platforms
Ability to stay updated on design trends and industry best practices
Benefits
100% covered Medical/Dental/Vision for Team Members
401(k) plan with match
Profit-Sharing Plan
Paid Holidays
Paid Time-Off
And more!
Company
Foothill Credit Union
Foothill Credit Union is a non-profit organization that provides checking and saving accounts, personal loans, and credit card services.