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Hogan Lovells · 19 hours ago

Marketing & Business Development Specialist - Consumer & Sports, Media and Entertainment

Washington, DC

Full-time

Onsite

Mid, Senior Level

$80K/yr - $110K/yr

5+ years exp

Hogan Lovells is a leading global law firm providing business-oriented legal advice and high-quality service. They are seeking a Marketing & Business Development Specialist to support marketing and business development activities for the Consumer and Sports, Media and Entertainment sectors, focusing on client targeting, cross-selling, and marketing campaigns.

ConsultingGovernmentLegalReal Estate

Responsibilities

Support implementation of integrated marketing campaigns to help raise our profile and awareness among our key target audiences and generate opportunities to meet potential clients

Support client seminars, conferences, CLE trainings, webinars, association activities, and other marketing-oriented events and programs, to include:

Logistics and development of invitations and program materials

Day-of support and follow up, including metrics-driven ROI reporting

Maintain and coordinate updates to marketing collateral including credentials, brochures, website content, attorney biographies, thought leadership, etc

Responsible for the production, editing, and distribution of client alerts and other client communications using the firm’s distribution tools

Create and update contact distribution lists

Draft email communications and post content to the firm’s website

Track and report on readership metrics

Support in developing digital content promoting lawyer recognition, publications, events, and media mentions, including leveraging content on social media

Assist in managing social media posts and monitoring performance and engagement data (LinkedIn, Clearview Social) with regular updates to M&BD stakeholders

Promote of capabilities across the firm, through regular internal newsletters, and maintenance of sector intranet sites

Work with the M&BD Manager to plan internal sector and practice meetings and retreats

Coordinate legal directory submissions for ranking organizations and publications

Coordinate pitches with fee earners, including drafting proposals and credentials while ensuring that the firm's best practice methodology is applied

Keep all standard pitch materials up to date and collate and maintain the pitch tracking tool including on-going reviews and recommendations to improve processes

Support sector working group objectives and targeting plans and work with them to ensure successful pursuit of the plans

Leverage the firm’s CRM database (InterAction) to track client and prospect engagement and maintain client mailing lists

Deliver market research, client analysis and internal intelligence to support the annual business planning process

Support M&BD and partners on the implementation and creation of M&BD plans and budgets, regularly monitoring and reporting on progress

Process invoices for marketing expenses

Support M&BD on drafting business cases for sector sponsorship activities

Liaise with M&BD colleagues to ensure communication of best practices in areas such as new business pitches, business generation, thought leadership and client communications, and client support

Work to continually refine processes and procedures related to marketing and business development operations

Contribute to maintaining a structured approach for accessing up-to-date M&BD information and knowledge, such as experience and pitches. This includes gathering and maintaining information on practice and sector group experience for inclusion in marketing collateral

Contribute to wider marketing and BD projects as required

All members of the firm are encouraged to participate in our global Responsible Business program

Other duties as assigned

Qualification

Marketing campaignsBusiness developmentClient communicationsCRM database (InterAction)Digital content creationProject managementMicrosoft OfficeInterpersonal skillsWritten communicationTeam playerAdaptabilitySelf-starter