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Sonoran Roots · 1 week ago

Digital Content & Communications Specialist

5550 E McDowell Rd, Mesa, AZ 85215, USA

Full-time

Onsite

Mid Level

3+ years exp

Sonoran Roots is a vertically integrated, craft cannabis company headquartered in Tempe, Arizona. They are seeking a Digital Content & Communications Specialist responsible for planning, creating, and deploying content across digital channels to support marketing campaigns and promotions.

Alternative MedicineCannabisHealth Care

Responsibilities

Develop cohesive monthly and campaign-based content calendars across:

SMS

App notifications

Websites

Paid digital ads

In-store screens

Social media

Partner with the Integrated Marketing Manager to ensure campaigns launch seamlessly across all channels

Write and edit clear, engaging, compliant copy tailored to each platform's format and audience

Maintain brand consistency in tone, visuals, and messaging across platforms

Build and deploy email and SMS campaigns using internal and external ESP/SMS platforms

Coordinate updates to website content including: product features, promotions, web banners, and landing pages and more

Collaborate with the Marketing Team to brief and review assets for paid digital ads and in-store screens

Manage day-to-day posting and engagement for social media platforms, particularly Instagram

Monitor performance across digital channels: open/click rates, CTR, conversions, engagement, impressions

Build monthly performance summaries with insights and recommendations

Optimize content performance and refine audience targeting

Communicate regularly with Sales, Retail, and Procurement teams to align content calendars with product availability and promotions

Support the Field & Trade Events Manager by promoting in-person events across digital channels

Ensure all digital materials meet state cannabis advertising and platform compliance guidelines

Qualification

Content marketingDigital communicationsMulti-channel campaignsCopywritingMiroCanvaWeb CMSOrganizational skillsBasic SEODesign skillsPhotography skillsContent productionMetricsCannabis industry experienceRetail experienceCPG experience