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Burson · 1 day ago

Account Executive, Technology (San Francisco)

San Francisco, California, United States

Full-time

Hybrid

Entry Level

$40K/yr - $85K/yr

1+ years exp

Burson is a global communications leader focused on creating value for clients through reputation. As an Account Executive on the US Technology team, you will manage client activities, contribute to integrated communications programs, and establish media contacts within the technology industry.

Brand MarketingConsultingContentMarketingPublic Relations

Responsibilities

Manage day-to-day client activities, engaging with client contacts, vendors and internal teams for assigned projects and ensuring timely execution of program elements

Contribute to the development and implementation of integrated communications programs, including media relations, thought leadership, creative campaigns and product launches, in collaboration with account leads

Establish media contacts in the technology industry, pitching and tailoring stories to targeted media and securing impactful coverage for clients

Conduct research and analysis of industry trends to develop story angles and identify proactive storytelling opportunities that position clients as thought leaders

Draft a wide range of high-quality content, including press releases, media alerts, blog posts, and social media content, showcasing strong writing and storytelling skills

Contribute to program development for clients, participating in brainstorming sessions and presenting strategic recommendations

Serve as a mentor to junior team members' work on assigned accounts, providing constructive feedback and encouragement to ensure high-quality work output for clients

Qualification

Media relationsIntegrated communicationsTechnology industry knowledgeWritten communicationStrategic thinkingOrganizationMentoringProblem-solvingCollaborationSelf-motivation

Required

1-2 years of experience working in a client-facing role in public relations, with a strong focus on the technology industry

A genuine passion for either/both consumer or enterprise technology and ability to 'geek out.'

Previous media relations experience with technology media, including developing media lists and tailoring pitches and outreach to relevant journalists

Past integrated communications experience working with clients in at least two of the following fields: consumer technology, enterprise infrastructure and applications, AI, semiconductors, SaaS, or emerging technologies (e.g. robotics, quantum computing)

Excellent written and verbal communication skills, with a keen eye for detail, allowing you to craft compelling narratives and deliver impactful presentations

A proactive and self-motivated approach, demonstrating confidence and a strong presence when interacting with clients and colleagues

A highly collaborative spirit and experience and passion for mentoring and guiding junior team members, fostering a positive and supportive team environment

Highly organized, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

Strong strategic thinking and problem-solving abilities