Implus · 2 weeks ago
Manager, Influencer Marketing
United States
Full-time
Onsite
Mid, Senior Level
3+ years expImplus Footcare, LLC is an industry-leading global consumer packaged goods company with over 20 brands in various product categories. They are seeking an Influencer Marketing Manager to lead the influencer and creator strategy, managing campaigns from inception to performance tracking to foster authentic partnerships that engage consumers.
Consumer GoodsE-CommerceLifestyleManufacturing
Responsibilities
Develop and execute influencer marketing strategies that drive awareness, engagement, and conversion for key brand initiatives
Manage influencer relationships across the full lifecycle, including sourcing and discovery, contracting, briefing, content review, posting, and performance tracking
Build long-term, ambassador-style relationships with creators who authentically align with each brand’s community and mission
Evaluate influencer performance and campaign ROI to continuously improve programs and inform future strategy
Collaborate with internal teams and agency partners to ensure influencer content aligns with brand tone, messaging, and creative direction
Support the creation of scalable internal influencer marketing processes and frameworks
Plan and execute influencer and creator campaigns across brands like Balega, SKLZ, and Harbinger, ensuring alignment with brand objectives and seasonal priorities
Identify, vet, and negotiate with influencers across social platforms, in partnership with the Social Media Manager, to ensure strong brand and audience fit
Negotiate influencer contracts and payment structures to ensure deliverables have measurable return
Draft briefs, manage content deliverables, and ensure on-time execution that meets brand quality and compliance standards
Define influencer campaign KPIs. Track and analyze campaign performance providing regular reports with insights and optimization
Develop long-term influencer strategies and ambassador programs that build sustained brand advocacy and trust
Explore emerging creator categories, partnerships, and platform opportunities to keep brands ahead of social trends
Support the integration of influencer content into broader marketing campaigns and paid amplification efforts
Work cross-functionally with brand marketing, social, creative, and eCommerce teams to align influencer initiatives with overall marketing plans
Collaborate with external partners and agencies to manage outsourced influencer programs, when necessary
Partner with the Social Media team to leverage influencer content across owned channels
Qualification
Required
Strong understanding of influencer marketing platforms, social content strategy, and creator economics
Experience managing end-to-end influencer campaigns, from outreach to performance reporting
Excellent communication, negotiation, and relationship-building skills
Analytical mindset with the ability to interpret data and measure impact
Organized, proactive, and able to manage multiple projects simultaneously
Strong understanding of social platforms and content trends, especially within fitness, wellness, and performance communities
3-5 years of experience in influencer or creator marketing (agency or brand-side)
People management experience preferred
Proven track record managing influencer programs that drive measurable business impact
Ability to work cross-functionally and communicate effectively with both internal teams and external partners
Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred
Visual Abilities: Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and ability to adjust focus, read reports, create presentations and use a computer system
Hearing: Ability to effectively communicate with co-workers, vendors, and customers
Dexterity, Grasping, Feeling: Write, type and use the telephone, copier, and computer systems
Mobility: Open files and operate office machines; move between departments and attend meetings
Talking: Frequently convey detailed or important instructions and ideas accurately, loudly, or quickly
Lifting, Pulling, Pushing: Exert up to 20 pounds of force occasionally with or without reasonable accommodations
Predictable attendance on site
Using a standard computer keyboard and monitor
Work has deadlines, multiple interruptions and may be stressful at times
Work may require occasional travel
Standard climate-controlled office setting
Occasional exposure to open air, warehouse setting
Preferred
People management experience preferred
Experience with influencer platforms (AspireIQ, CreatorIQ, GRIN, or similar) preferred
Background in sports, running, fitness, or wellness marketing strongly preferred
Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred
Company
Implus
Implus has evolved to become an innovative manufacturer of consumer goods and accessories.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Berkshire Partners
2015-04-30Series Unknown
2011-11-01Acquired
Leadership Team
Alex Baker
Chief Operations Officer
Drew Davies
Chief Commercial Officer (CCO)
Recent News
2025-10-27
2025-09-24
2025-04-10
Company data provided by crunchbase