Account Executive, Programmatic Sales jobs in United States
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TelevisaUnivision · 5 days ago

Account Executive, Programmatic Sales

TelevisaUnivision is seeking a Programmatic Sales Specialist to join their expanding sales organization. This role involves driving revenue through Private Marketplace and Programmatic Guaranteed deals while serving as a programmatic subject matter expert and cultivating relationships across WPP's portfolio.

Digital MediaMedia and EntertainmentNewsSocial Media Marketing
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Responsibilities

Deliver against quarterly and annual programmatic revenue targets by cultivating existing relationships and prospecting new opportunities
Build and manage a robust sales pipeline focused on agency trading desks, DSP account management teams, and programmatic marketers
Lead programmatic selling efforts to buy-side advertising partners including DSPs, Agency Programmatic Business Units
Navigate and manage deal creation, setup, and optimization across all stages of the programmatic sales cycle (PMP and PG)
Collaborate with internal teams (strategy, campaign management, product, operations) to manage deal health, troubleshoot issues, and optimize for revenue growth
Monitor campaign metrics (response rates, win rates, clearing rates, CPMs) to ensure performance and maximize deal effectiveness
Serve as subject matter expert on programmatic trends, best practices, ad technologies, and TelevisaUnivision capabilities
Maintain expert-level knowledge of programmatic platforms, DSPs (DV360, The Trade Desk, Amazon DSP), SSPs, DMPs, and CTV platforms
Provide regular reporting and insights on programmatic pipeline, forecasting, campaign performance, and optimization opportunities

Qualification

Programmatic advertisingDigital advertisingCRM systemsProgrammatic video salesSales pipeline managementSpanish-language media knowledgePresentation skillsCross-functional collaboration

Required

4+ years in digital advertising, with at least 2-3 years of direct experience in the programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, CTV platforms)
Proven track record of meeting or exceeding revenue targets in programmatic advertising sales and/or business development
In-depth experience with programmatic video and OTT/CTV sales, including a strong grasp of identity, attribution, and measurement solutions
Strong understanding of programmatic buying/PMPs, including technology, techniques, partners, and business models
Existing relationships with agency trading desks, programmatic leads, and key buy-side decision makers
Exceptional verbal, written, and presentation skills with ability to communicate technical concepts clearly to diverse audiences
Proficiency in CRM systems (Salesforce preferred), deal management platforms, and sales pipeline management
Ability to work cross-functionally with sales, product, ad operations, and analytics teams
Applicants must be currently authorized to work in the United States on a full-time basis

Preferred

Experience in broadcast/cable television or entertainment media sales
Knowledge of Spanish-language media landscape and Hispanic/multicultural audience insights
Understanding of FreeWheel, Google Ad Manager, Springserve and major SSP platforms
Familiarity with advanced TV/CTV programmatic buying and addressability strategies
Existing relationships within WPP Media

Benefits

PTO
Tuition reimbursement
Wellness and employee support programs
401K
Life and other insurance plans
Comprehensive and competitive health benefits package featuring medical, dental and vision coverage options

Company

TelevisaUnivision

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TelevisaUnivision is a Mexican-American media company which owns the American Spanish language broadcast network Univision.

Funding

Current Stage
Late Stage
Total Funding
$1.74B
Key Investors
SOFTBANK Latin America Ventures
2024-01-18Debt Financing· $240.7M
2023-07-24Debt Financing· $500M
2021-04-13Series C· $1B

Leadership Team

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Daniel Alegre
Chief Executive Officer
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Wade Davis
Chief Executive Officer
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Company data provided by crunchbase