GenScript ยท 18 hours ago
Digital Media Manager
Piscataway, NJ
Full-time
Hybrid
Mid Level
$80K/yr - $90K/yr
3+ years expGenScript is a global biotechnology group committed to making humans and nature healthier through biotechnology. The Digital Media Manager will develop and execute digital media strategies to generate qualified demand across biotech customer segments while managing campaign operations and optimizing performance.
BiotechnologyGeneticsManufacturing
Responsibilities
Develop and execute integrated digital media strategies across paid search (Google Ads), paid social (LinkedIn, Meta), programmatic/display, and retargeting channels to generate qualified demand across biotech customer segments
Lead full-funnel media planning and day-to-day campaign operations, including audience segmentation, ABM list activation, campaign setup, creative routing, budget pacing, bid strategy optimization, and performance management
Define, implement, and maintain robust conversion tracking, including GA4, Google Tag Manager, UTM frameworks, multi-touch attribution models, pixel placements, and event-based measurement
Partner closely with content, design, and product marketing teams to review and refine creative copy, ensure scientific accuracy, and provide detailed channel-specific specifications for ad formats, targeting requirements, placements, and optimization guidelines
Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, and ROAS. Deliver recurring performance dashboards and executive-ready reports with actionable insights, ROI assessment, and data-driven recommendations
Optimize channel mix, audience strategies, creative variations, and budget allocations to improve efficiency and maximize pipeline contribution
Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., 6sense, RollWorks) to support scalable campaign execution
Stay current on digital advertising best practices, platform updates, AI-driven targeting capabilities, and industry regulations relevant to biotech/life sciences promotion. Assess emerging channels, tools, and tactics for potential adoption
Ensure compliance with biotech marketing requirements, including regulatory review processes, scientific claims accuracy, and internal brand governance
Qualification
Required
3+ years of hands-on experience in paid media operations, preferably within B2B biotech, life sciences tools, pharmaceuticals, CDMO/CRO, or scientific technology sectors
Proficiency in paid media platforms including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and programmatic DSPs. Experience with ABM platforms (6sense, RollWorks) is preferred
Strong analytical and quantitative skills with exceptional attention to detail. Proficient in GA4, Google Tag Manager, Looker Studio, UTM mapping, attribution tracking, and performance analytics
Demonstrated ability to review, refine, and QA digital creative assets and copy. Strong understanding of biotech-appropriate messaging, scientific credibility, and audience-specific creative considerations
Knowledge of digital media KPIs, bidding strategies, audience modeling, A/B testing, and performance optimization methodologies
Google Ads Certifications (Search, Display, Measurement, etc.) and/or LinkedIn Marketing Certifications are a strong plus
Excellent verbal and written communication skills, with the ability to translate performance metrics into clear business insights for leadership and commercial stakeholders
Experience collaborating with cross-functional teams, including content, design, product marketing, regulatory, sales, and regional marketing; ability to manage external agencies and vendors
Ability to operate in a fast-paced, matrixed global environment with strong project management, prioritization, and problem-solving skills
Preferred
Experience with ABM platforms (6sense, RollWorks)
Google Ads Certifications (Search, Display, Measurement, etc.) and/or LinkedIn Marketing Certifications are a strong plus
Company
GenScript
GenScript USA, Inc. is a leading contract research organization (CRO) specialized in biological research and drug discovery/development
5001-10000 employees
H1B Sponsorship
GenScript has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (28)
2023 (19)
2022 (11)
2021 (11)
2020 (12)
Funding
Current Stage
Public CompanyTotal Funding
unknown2015-12-31IPO
Leadership Team
Larry Wang
Co-Founder & Board Director
Shiniu Wei
Chief Financial Officer
Recent News
Morningstar.com
2025-11-10
Company data provided by crunchbase