Profiles · 1 day ago
Marketing Project Management Specialist
Profiles is a leader in the financial services industry, and they are seeking a Marketing Project Management Specialist to drive customer growth through targeted marketing campaigns. The role involves ensuring the accuracy and quality of marketing materials, adhering to regulations, and evaluating campaign performance.
AdvertisingConsultingEmploymentHuman ResourcesInternetLegalMarketingStaffing Agency
Responsibilities
Responsible for positive customer growth and response through targeted and personalized direct mail campaigns
Responsible for fact-checking and ensuring detail accuracy. This involves reviewing link lists to verify link correctness and proper display of updates in a QA environment before products go live
Editing and proofreading to ensure the quality and technical accuracy of high-impact marketing material: direct mail, email, mobile apps, SEO, social media, and websites
Ensuring adherence of marketing copy and artwork to ADA requirements, federal regulations, legal guidelines, and credit card partnership requirements
Ensuring projects follow established process steps, production schedules, and in-house style guidelines and standards
Evaluate campaign performance to create a playbook that outlines key drivers of direct mail performance overall
Review intent documentation prior to production kickoff for product and project consistency, accuracy, and completion of detail
Quickly and accurately reviews documents for business/strategic intent, grammatical, typographical, and formatting inconsistencies, discrepancies, and errors
Qualification
Required
3+ years of experience in direct mail optimization or a related area
Associate's degree or related professional experience
Proven experience in measuring performance and translating data into actionable objectives
Ability to quickly come up to speed, ask relevant questions, and jump in
Juggle multiple projects that include direct mail, collateral, posters, internal communications, e-mail, and web content
Standard soft skills: autonomous, collaborative, problem solver, excellent listener, and communicator in both written and verbal
Ability to properly prioritize, estimate accurate timelines for process steps, and move things through the process
Experience managing internal and external vendor relationships and partnering closely with various teams
Preferred
G Suite and Slack knowledge is a plus