Mudd Advertising · 1 day ago
Marketing Data Strategist
Cedar Falls, IA
Full-time
Onsite
Entry Level
$40K/yr - $44K/yr
1+ years expMudd Advertising is a company focused on data-driven marketing for major automotive retailers. They are seeking a Marketing Data Strategist to transform consumer data into targeted advertising lists, build marketing audiences, analyze campaign performance, and support new data initiatives.
AdvertisingMarketing
Responsibilities
Build and segment marketing lists using Excel, Access, and other internal tools
Clean, organize, and validate data from multiple sources
Collaborate with the sales team to understand targeting needs and deadlines
Troubleshoot campaign issues, data inconsistencies, and list requests
Help scale and support marketing initiatives using Experian and Equifax datasets
Document procedures
Assist with process automation and explore new tools that improve data workflows
Work with in-house and third-party IT personnel to integrate new systems into existing Mudd infrastructure
Qualification
Required
1–3 years of experience in a data-focused role (or strong internship experience)
Strong Excel skills (pivot tables, advanced formulas, data cleaning)
Familiarity with Microsoft Access or other relational database tools
Solid understanding of data quality principles and marketing metrics (matchbacks, response rates, etc.)
Ability to communicate data findings to non-technical stakeholders
A cool head under pressure. This team moves fast, and deadlines matter
Yourself. Our data vendors' security policies prevent us from offering this as a remote position
Ability to Commute: Cedar Falls, IA 50613 (Required)
Work Location: In person
Preferred
Experience with Looker Studio, Tableau, or other BI tools
Exposure to SQL and/or Python
Exposure to CRM integrations or digital marketing platforms
Interest in marketing, predictive modeling, and audience scoring
data: 2 years (Preferred)
Benefits
401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Life insurance
Paid time off
Professional development assistance
Referral program
Tuition reimbursement
Vision insurance
Company
Mudd Advertising
Mudd Advertising is a marketing and advertising company specializing in creative, digital, and television production services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jim Mudd
CEO
Recent News
Morningstar.com
2025-09-12
Company data provided by crunchbase