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Revance · 1 day ago

Digital Analytics Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Revance is a fast-growing global aesthetics and skincare company focused on providing innovative aesthetics and market-leading skincare offerings. The Digital Analytics Manager is responsible for driving the evolution of marketing reporting and analytics, ensuring data integrity and visibility into campaign effectiveness while building analytics frameworks and dashboards to support data-driven decision-making.

BiotechnologyHealth CarePharmaceuticalTherapeutics

Responsibilities

Own end-to-end performance measurement across marketing channels, ensuring measurement integrity through standardized tracking, attribution, and data governance practices

Design, implement, and evolve scalable marketing analytics and reporting frameworks that provide clear visibility into campaign performance, pipeline contribution, ROI, and overall business impact

Synthesize campaign, user, and channel-level data from multiple platforms to generate actionable insights that guide decision-making on key challenges and inform new strategic initiatives

Translate complex analyses and present clear, concise, data-driven strategic recommendations to marketing leadership

Lead advanced measurement initiatives, including attribution modeling, marketing mix modeling (MMM), incrementality testing, and experimentation, to evaluate channel effectiveness and inform marketing strategies

Partner with data and technology teams to evolve infrastructure supporting analytics and reporting automation

Develop, automate, and standardize dashboards and reporting solutions to improve the accuracy and timeliness of insights across the Marketing organization

Champion analytics automation and innovation, improving analytics methodologies and data quality, identifying opportunities to streamline data pipelines and reporting workflows, enhancing real-time performance visibility, and leveraging emerging capabilities, including AI-driven analytics, to increase efficiency and reliability

Qualification

Marketing analyticsData visualizationSQLGoogle Analytics 4Attribution modelingCommunication skillsOrganizational skillsInterpersonal skills

Required

Bachelor's degree & 5+ years' directly related experience

Preferred

Bachelor's degree or equivalent experience in Business, Marketing, Analytics, Economics, Statistics, or a related field

5+ years of experience in marketing analytics, data science, growth strategy, or a related analytical function

Advanced proficiency in data extraction, manipulation, and analysis using SQL, advanced Excel, and related analytical tools

Demonstrated expertise in marketing measurement, including digital tracking frameworks (GTM, UTMs, pixels, cookies, conversion APIs), funnel analytics, pipeline attribution, and campaign performance analysis

A strong background in experimental design (A/B testing, multivariate, etc.), statistical analysis, multi-touch attribution methodologies, incrementality testing, modeling techniques, and ROI optimization

Advanced data visualization and storytelling capabilities, with hands-on experience building dashboards and reports in Tableau, Looker Studio, Power BI, or equivalent tools

Proficiency with marketing and analytics platforms, including Google Analytics 4, Google Tag Manager, Salesforce Marketing Cloud, Google Ads, Meta Ads Manager, and affiliate marketing platforms

Excellent communication and storytelling skills, able to distill complexity into clarity

Exceptional analytical, organizational, and interpersonal skills, with the ability to operate effectively in a fast-paced, matrixed environment and present to executive audiences

Experience working with FP&A to develop marketing financial models, forecasts, and budget allocation frameworks

Relevant certifications, advanced coursework, or demonstrated applied expertise in analytics, experimentation, or marketing measurement

Proven ability to independently identify key questions, lead marketing analyses, and clearly and concisely present findings to leadership