Starbucks · 1 week ago
manager, Experiential Marketing
Seattle, WA
Full-time
Onsite
Mid, Senior Level
$113K/yr - $170K/yr
5+ years expStarbucks is a company known for celebrating coffee and creating connections, and they are seeking a Manager of Experiential Marketing to join their Brand Activation team. This role focuses on delivering high-impact moments through experiential strategy and immersive brand experiences.
CoffeeFood and BeverageRestaurantsTea
Responsibilities
Manage and execute experiential activations that extend the Starbucks brand through events, pop-ups, installations, and cultural moments
Build and deliver go to market strategies for experiential programs that drive engagement, deepen connection, and create share worthy brand moments
Ensure experiences come to life across social, earned media, influencer partnerships, and owned channels, creating integrated campaigns that amplify reach and impact
Collaborate with internal teams like Brand, PR, Social, Creative, Store Design, and Legal to ensure experiential concepts are cohesive, on brand, and operationally sound
Manage experiential partners, agencies, and collaborators who can bring fresh creative perspectives and elevate execution
Assist in developing toolkits, guidelines, and content strategies that enable markets and cross functional teams to activate experiences consistently and effectively
Track performance and gather insights across channels and activations to optimize future experiences and measure cultural and brand impact
Stay ahead of experiential, cultural, retail, and event trends to keep Starbucks at the forefront of innovative brand moments
Qualification
Required
5+ years of experience in experiential marketing, brand activation, event production, or integrated brand campaigns
Ability to create and execute immersive brand experiences that span physical, digital, social, and earned channels
Strong relationship builders who can manage external agencies, production teams, and creative partners
Ability to juggle complex projects, budgets, and timelines with calm confidence
Understanding of how to translate big experiential ideas into scalable, actionable activation plans
Passionate about culture, innovation, design, storytelling, and creating moments that spark brand love
Thrive in a fast paced, collaborative environment and bring a positive, can do energy
Ability to Travel, passport required
Benefits
Medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
Short-term and long-term disability
Paid parental leave
Family expansion reimbursement
Paid vacation from date of hire
Sick time (accrued at 1 hour for every 25 hours worked)
Eight paid holidays
Two personal days per year
Participation in a 401(k) retirement plan with employer match
A discounted company stock program (S.I.P.)
Starbucks equity program (Bean Stock)
Incentivized emergency savings
Financial well-being tools
100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
Student loan management resources
Access to other educational opportunities
Backup care
DACA reimbursement
Company
Starbucks
Starbucks is a restaurant chain that serves handcrafted ready-to-drink beverages, including coffee, tea, juices, and snack food items.
10001+ employees
H1B Sponsorship
Starbucks has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (208)
2024 (127)
2023 (130)
2022 (172)
2021 (146)
2020 (149)
Funding
Current Stage
Public CompanyTotal Funding
$2.65BKey Investors
Elliott Management Corp.Pershing Square Capital Management
2025-05-06Post Ipo Debt· $1.75B
2024-07-19Post Ipo Equity
2018-10-10Post Ipo Equity· $900M
Leadership Team
Brian R. Niccol
Chairman and Chief Executive Officer
Cathy R. Smith
CFO
Recent News
Helsinki Times
2026-01-16
Company data provided by crunchbase