Apply on Employer Site

Versique Executive, Professional & Interim Recruiting · 1 day ago

Growth Marketing Manager

St Louis Park, MN

Full-time

Hybrid

Senior Level, Lead/Staff

$100K/yr - $100K/yr

8+ years exp

Versique Executive, Professional & Interim Recruiting is a high-performance recruiting firm specializing in executive leadership search and hiring solutions. They are seeking a performance-focused Growth Marketing Manager to lead customer acquisition and lifecycle growth across B2B and direct-to-consumer channels, ensuring marketing investments deliver profitable and scalable growth.

Search Engine

Work & Life Balance

No H1B

Responsibilities

Develop and execute a comprehensive growth strategy spanning paid media, organic channels, CRM/lifecycle marketing, and offline initiatives

Own marketing budget planning, optimization, and forecasting to achieve efficient CAC, strong ROAS, and long-term LTV growth

Oversee external agency partners across SEO, paid search, and paid social, ensuring performance targets and accountability are met

Build and expand B2B partner marketing programs tailored to trade professionals and channel partners

Lead CRM and lifecycle initiatives, including segmentation, automation, and retention strategies that increase conversion and repeat revenue

Design and optimize direct outreach programs such as physical mail and product sampling to generate qualified pipeline and engagement

Track, analyze, and report on performance metrics including CAC, LTV, ROAS, pipeline contribution, and revenue impact

Collaborate with creative, finance, sales, operations, and UX teams to improve funnel performance and conversion rates

Qualification

Growth marketingPerformance marketingDigital marketingCRM marketingSEOAttribution modelingConversion optimizationB2B marketingAgency managementBudget managementCross-functional collaboration