Fello · 16 hours ago
Senior Manager, Event Marketing
United States
Full-time
Remote
Senior Level
6+ years expFello is a profitable, hyper-growth, VC-backed B2B SaaS company building the AI Operating System for relationship-driven growth. They are seeking a strategic, hands-on event marketing leader to own and build Fello’s event programs end-to-end, positioning events as a core growth, brand, and revenue channel.
Artificial Intelligence (AI)B2BEmail MarketingGenerative AILead GenerationMarketing AutomationSaaSSoftware
Responsibilities
Own the overall event strategy and integrated calendar across company-hosted events, conferences, trade shows, webinars, virtual events, and executive programs
Develop and execute an annual event strategy aligned to demand generation, customer marketing, and thought leadership goals
Identify and prioritize the right mix of company-led events, field events, sponsorships, and webinars based on impact and resources
Establish clear success criteria, KPIs, and ROI frameworks for all event programs
Own event storytelling, including themes, creative direction, session frameworks, and the end-to-end attendee journey
Partner with content, product marketing, and leadership to develop compelling agendas, messaging, and materials
Oversee the development of event assets such as presentations, stage content, signage, video, and digital experiences
Ensure consistency across event messaging, visuals, and brand voice
Lead the creation, evolution, and execution of Fello-hosted events and conferences from concept through delivery
Define event purpose, target audience, themes, messaging, content tracks, and experience design
Partner with internal stakeholders on agendas, speaker strategy, session formats, and content narratives
Continuously improve company-led events based on performance, feedback, and business outcomes
Oversee event execution through internal resources and external vendors in a lean, collaborative environment
Provide clear direction on timelines, priorities, and quality standards to ensure seamless delivery
Manage event budgets, forecasts, and vendor relationships with a focus on impact and efficiency
Ensure operational excellence, risk management, and contingency planning
Define and track event performance metrics including pipeline impact, closed-won revenue, ROI, engagement, and retention
Deliver clear, executive-ready reporting and insights on event effectiveness
Use data to optimize event strategy, mix, and future investments
Qualification
Required
6–9 years of experience in event marketing, experiential marketing, or field marketing
Proven experience building and scaling event programs in a growing B2B SaaS environment
Demonstrated success creating and executing company-hosted events and conferences
Experience tying event programs to pipeline, revenue, and brand outcomes
Proven ability to manage budgets, vendors, and complex timelines
A highly organized, strategic mindset with strong execution instincts and a focus on ROI and continuous improvement
Comfort operating in a fast-paced, high-growth startup environment with evolving priorities
Preferred
Bachelor's Degree in Marketing, Business, or related field
Experience in B2B PropTech industries, Real Estate, or SaaS strongly preferred
Experience building or scaling company-hosted conferences or flagship events
Familiarity with modern event technology and marketing automation platforms
Familiarity with project management tools such as Asana or ClickUp
Benefits
Competitive Compensation: Attractive salary and benefits package.
Flexible Work Environment: Fully remote work with flexible hours to promote work-life balance.
Professional Growth: Opportunities for career advancement and professional development.
Health & Wellness: Comprehensive health, dental, and vision insurance plans.
Paid Time Off: Generous PTO and paid holidays to recharge and relax.
Collaborative Culture: A supportive team environment that values innovation and collaboration.
Equity Options: Opportunity to own a part of Fello and share in our success.
Cutting-Edge Projects: Work on innovative products that leverage AI and advanced technologies.
Company
Fello
Fello activates your database with intelligent, automated marketing to keep leads engaged and opportunities moving—24/7
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$25MKey Investors
Javelin Venture Partners
2022-06-28Series A· $25M
2022-06-28Debt Financing
Leadership Team
Ryan Young
Co-Founder & CEO
Stephen London
Co-Founder & President
Recent News
Company data provided by crunchbase