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Pfizer · 1 day ago

Vice President, Vaccines Consumer Team Lead

United States - New York - New York City

Full-time

Onsite

Director/Executive

$274K/yr - $427K/yr

15+ years exp

Pfizer is a leading pharmaceutical company, and they are seeking a Vice President for their Vaccines Consumer Team. This role involves leading a team to drive consumer marketing strategies and execution for a portfolio of vaccines, while collaborating cross-functionally to achieve business goals.

BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine

No H1B

Responsibilities

Develop the overall Consumer strategy for Adult, Teen and Pediatric consumer segments to strengthen and broaden appropriate vaccination

Provide recommendations on investment levels for promotional material development (AOR) and consumer media (~$140M), in line with business priorities of the franchise

Manage the consumer media plan by making new digital assets and enhancements & investment re-distribution recommendations (if necessary)

Partner with media team to ensure right Paid/Owned/Earned assets are being developed by AOR to drive in market success

Lead the execution of organizational plans to meet critical business planning deliverables including annual operating plan and annual consumer tactics

Member of the U.S. Vaccines Leadership Team; actively contributes to overall strategy for the franchise, including accountability for the culture and environment

Leads and develops a team of high-performing, engaged direct reports; proactively coaches for performance and career growth, models simplicity and Pfizer values, creates an environment with clear accountabilities and recognizes and rewards performance

Develop and maintain key partnerships in alignment with Pfizer Corporate Affairs colleagues as appropriate

Work with Primary Care Channels (CCG) team to ensure that in retail/pharmacy patient-facing pieces pull through consumer campaign/customer insights

Partner with Pfizer IIS to ensure that all retail consumer tactics are measurable to drive future channel investment decisions and continuous improvement of consumer assets

Partner with Global team as applicable for launch assets & asset positioning revisions, to represent US DTC POV

Responsible for the management the Micro-Marketing consumer budget to optimize resource allocation in support of brand objectives

Collaborate and align with marketing team counterparts and cross-functional team members to ensure the plans work in synergy to deliver business objectives

Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance

Exhibit a high performance, values driven approach to develop strategies, identify opportunities and manage key issues to achieve revenue objectives

Qualification

Consumer marketing strategyDigital marketingStakeholder engagementStrategic marketingAnalytical thinkingProject managementInnovationAgile mindsetLeadershipCollaboration

Required

Bachelor's degree and 15+ years of pharmaceutical experience required

10+Experience in consumer marketing strategy; digital as well as more traditional communication channel tactics

Documented ability to effectively engage with stakeholders to drive behavior change

Proven market development, customer experience and segmentation experience

Strong business acumen including demonstrated strategic marketing and analytical thinking skills

Strong project management, coordination skills across large groups of cross-functional teams

Demonstrated ability to ideate on a strategy and then pull that through into successful execution

An absolute commitment to adherence to all applicable compliance rules and regulations

Breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact

Preferred

Prior experience with the U.S. pharmaceutical marketplace preferred

Prior Vaccines experience helpful, but not required

Retail marketing experience a plus, but not required

Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans

Fosters a culture of collaboration and teamwork

Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion

Comfort with ambiguity, and complex 'white space' environments

Agile mindset; Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines