Long Home · 1 day ago
Performance Marketing Specialist
Savage, MD, US
Full-time
Onsite
Mid, Senior Level
$60K/yr - $65K/yr
2+ years expLong Home is a trusted name in the home improvement industry, specializing in premium products and exceptional customer service. The Performance Marketing Specialist will be responsible for scaling paid search performance through campaign management, optimization, and landing page development to drive qualified leads and revenue.
ConstructionHome ImprovementProject ManagementReal Estate
Responsibilities
Build, launch, and manage paid search campaigns across platforms such as Google Ads and Microsoft Ads
Develop and execute bidding strategies (manual, automated, portfolio strategies) aligned to CPL, and ILC
Conduct keyword research, match-type strategy, and search intent mapping
Structure campaigns for scale, efficiency, and clean data attribution
Continuously optimize campaigns to improve conversion rate, cost per lead, and lead quality
Analyze performance data daily and make proactive adjustments to bids, budgets, keywords, ads, and audiences
Identify waste, eliminate inefficiencies, and reallocate spend toward top-performing segments
A/B test ad copy, extensions, and offers to improve CTR
Build landing pages that support paid search campaigns
Ensure message match between ads, keywords, and landing page content
Optimize landing pages for conversion rate, load speed, and mobile performance
Test layouts, forms, headlines, and CTAs
Track and report on KPIs including CPL, CVR, CPA and ILC
Translate performance data into clear insights and recommendations
Provide regular reporting on wins, challenges, and opportunities for scale
Qualification
Required
2–5+ years of hands-on paid search experience in a fast pass work environment
Proven experience managing budgets with accountability to performance goals
Strong understanding of bidding strategies, auction dynamics, and Quality Score drivers
Experience building or optimizing landing pages (CMS, landing page builders, or custom builds)
Strong analytical skills with the ability to turn data into action
Experience with Google Analytics, conversion tracking, and tag management
Comfortable working in fast-paced, performance-driven environments
Company
Long Home
Since 1945, Long has been the most trusted name in the home improvement industry.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
John DePaola
Chairman & CEO
Kevin Kavanagh
Chief Financial Officer
Company data provided by crunchbase