Synergy Interactive · 1 week ago
Marketing and Growth Manager
Synergy Interactive is a dynamic agency focused on enhancing market presence and driving business growth. The Marketing & Growth Manager will develop and implement integrated marketing strategies, manage content creation, and collaborate with various teams to strengthen the agency's market position.
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Responsibilities
Lead all marketing initiatives to align with agency positioning and amplify client campaigns
Develop and execute marketing strategies that support business goals, leveraging industry trends and cultural insights
Create, manage, and organize GTM assets, including case studies, video reels, and sales enablement materials
Manage and update the agency website and Substack, ensuring content is current, engaging, and optimized for SEO/SEM
Oversee agency and employee‑level award entries, including submission calendars and narrative development
Maintain and update agency profiles and subscriptions across industry databases
Own and execute social media channels and broader content strategy to boost engagement and drive incremental market traction
Introduce and implement new initiatives and thought leadership content that reflect the agency’s voice and expertise
Manage relationships with PR partners and other strategic media and technology collaborators
Monitor analytics across all owned channels, using insights to optimize performance and communication effectiveness
Stay ahead of industry trends, identifying opportunities for impactful campaigns and thought leadership
Manage the marketing budget and expense tracker
Partner with leadership to execute brand‑building strategies, pitches, and proposals aligned with industry insights and client needs
Identify, qualify, and prioritize new business opportunities to expand the agency’s client base and market presence
Elevate proposals and case studies with creative and visual enhancements
Attend industry conferences and events to grow the agency’s network and visibility
Strategically plan outreach and partnerships to enhance brand awareness and promote capabilities
Support new business pitches and activities, bringing marketing expertise to the process
Support and maintain relationships with prospects, championing the agency’s work and developing strategic outreach plans
Qualification
Required
4+ years of experience in marketing, preferably within an agency or fast‑paced creative environment
Demonstrated ability to self‑direct, prioritize, and execute marketing initiatives from concept to completion
Exceptional writing and communication skills
Experience producing content across formats (web, social, PR, awards)
Strong pulse on market and emerging trends to identify and act on opportunities aligned with growth objectives
A collaborative, curious, and highly motivated team player with a willingness to roll up their sleeves
Outstanding project management skills with strong attention to detail and proactive follow‑through
Deep understanding of social and digital channels, SEO/SEM, and content marketing
Experience creating assets such as creds, case studies, one‑pagers, and award submissions
Familiarity with agency databases and industry platforms