Fogo de Chão · 1 week ago
Vice President of Omnichannel Marketing
Dallas, Texas
Full-time
Onsite
Director/Executive
12+ years expFogo de Chão is a restaurant company dedicated to providing an unforgettable dining experience through the Culinary Art of Churrasco. They are seeking a Vice President of Omnichannel Marketing to oversee the full-funnel guest experience across digital and physical touchpoints, integrating various marketing strategies to drive growth and enhance guest engagement.
CookingFood and BeverageFood Processing
Responsibilities
Own the vision, strategy, and execution of Fogo’s omnichannel growth and guest experience across all digital and physical touchpoints
Ensure a seamless, hospitality-led journey across awareness, consideration, reservation, visit, and post-visit engagement
Translate brand strategy into lived guest experiences that feel premium, intuitive, and distinctly Fogo
Identify, prioritize, and sequence the highest-value growth and experience opportunities across the full guest lifecycle
Own Paid Media strategy and performance across channels, in partnership with agency
Be accountable for traffic and trial growth, efficiency, and incremental impact
Establish and enforce rigorous test-and-learn and incrementality frameworks across media investments
Partner with Finance, Analytics, and agency to inform channel mix, budget allocation, and reallocation decisions
Ensure Paid Media works as an integrated input to the broader omnichannel experience—not in isolation
Lead the development, execution, and optimization of profitable CRM, loyalty, and lifecycle strategies
Drive trial, frequency, retention, and trade-up through personalized journeys and rewards
Deeply understand how different guest segments respond to programs and offers
In partnership with Analytics and agency, define, test, measure, and optimize key success metrics, including: Frequency, Lifetime value, Engagement, Satisfaction and advocacy
Ensure CRM and loyalty are fully integrated with Paid, Owned, In-Restaurant, and Post-Visit experiences
Oversee the creation, management, and continuous improvement of guest-facing platforms, including: FOGO.com, Marketplaces and digital front doors, In-restaurant digital and hospitality technology
Ensure platforms are user-friendly, on-brand, scalable, and aligned with guest and business needs
Develop and maintain dashboards demonstrating platform health, progress, goals, and opportunities
Where appropriate, build and communicate the business case for incremental investment
Champion robust marketing analytics and measurement in partnership with Data Science and Marketing Analytics
Ensure omnichannel initiatives are evaluated on incremental impact, not activity
Use insights to guide prioritization, tradeoffs, and investment decisions
Bring clear, actionable omnichannel performance narratives to the Executive Team and Board
Serve as a senior steward of Marketing’s measurement credibility
Serve as the connective tissue across Marketing, Brand, Technology, Analytics, Operations, Finance, and agency partners
Ensure omnichannel strategies are operationally realistic and enhance—not burden—the restaurant experience
Gain field engagement and support through education, clarity, and enthusiasm
Lead, mentor, and develop a high-performing omnichannel organization
Foster a culture of hospitality, accountability, experimentation, and continuous improvement
Operate as a player-coach—able to dive into detail and pull up to strategize
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
12–15+ years of experience in omnichannel marketing, digital marketing, growth marketing, or related roles
Proven track record of owning and scaling full-funnel growth with measurable business impact
Deep experience with Paid Media, CRM, loyalty, and digital platforms
Strong analytical orientation with the ability to translate data into action and investment decisions
Exceptional communication skills, including comfort presenting to executive leadership and Boards
Demonstrated success leading cross-functional teams in complex, fast-moving environments
Preferred
Hospitality, restaurant, or consumer brand experience strongly preferred
Company
Fogo de Chão
At Fogo de Chão, we strive to give our guests an unforgettable dining experience of discovery while showcasing the Culinary Art of Churrasco.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2023-08-15Acquired
2015-06-19IPO
Leadership Team
Barry McGowan
Chief Executive Officer
Recent News
Fogo de Chao
2025-11-25
2025-09-12
The Philadelphia Inquirer
2025-08-17
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