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dentsu · 1 day ago

Associate Director, Media Planning

New York

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$68K/yr - $110K/yr

6+ years exp

Dentsu is a global marketing agency that is seeking an Associate Director of Media Planning. This role involves leading the strategic direction for clients, demonstrating expertise in both digital and traditional media, and ensuring the effective execution of media plans while maintaining client relationships.

AdvertisingInformation ServicesMarketing

Responsibilities

Accountable for media plan output timeliness, accuracy, and overall excellence

Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations

Work closely with activation department leads (programmatic, social, search, retail search, and shopper) to outline appropriate processes and timelines to ensure flawless execution across local and regional media campaigns

Comfortable utilizing data for storytelling and familiar with general media analytics and MMM models

Build & maintain trusting, collaborative relationships with clients at appropriate levels

Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client

Understand and analyze the root causes of problems and develop ways to rectify

Qualification

Media planning experienceTactical campaign executionInsights tools knowledgeMedia analytics familiarityDigital media tools knowledgeClient relationship managementProblem analysisCollaboration skills