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Butterball · 1 day ago

Senior Marketing Insights Manager

Garner, NC

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Butterball is the most recognized name in turkey, providing quality products for over 60 years. The Senior Marketing Insights Manager will develop actionable insights and strategic recommendations based on data analysis and research to drive brand sales and profitability.

Internet

Responsibilities

Acts as the consumer’s advocate by utilizing consumer sentiment data and market dynamics to ensure that strategic choices prioritize the needs of all parties

Develops and maintains strong relationships with senior sales leadership and account representatives, ensuring alignment with the organization’s sales goals

Orchestrates the analysis and presentation of point-of-sale (POS) and menu-based insights to key strategic customers (i.e., Walmart, Kroger, etc.). Fosters collaborative partnerships through data-informed recommendations

Utilizes a variety of data sources, (i.e., POS, proprietary retailer databases such as 84.51, etc.) to conduct reviews on brand opportunities, including space-to-sales, item deletion/replacement, shopper traffic, conversion, basket analysis, etc

Oversees the scoping, design, and execution of primary research projects in collaboration with internal partners and research suppliers, delivering actionable insights and strategic recommendations

Guides seasonal research initiatives

Monitors and shares key trends and business health indicators to inform brand and category decisions

Supports international research efforts, e-commerce insights, innovation initiatives, and/or business-to business (B2B) customer satisfaction tracking

Provides guidance in the development, training, and goal setting for junior team members when applicable

Qualification

Retail Grocery InsightsPrimary Research ExecutionData Analysis ToolsConsumer Behavior AnalysisCategory ManagementPresentation SkillsCoachingMicrosoft Suite ProficiencyInfluencing SkillsCollaboration SkillsMentoringCommunication Skills

Required

Bachelor's degree in related field or equivalent (i.e., Business, Marketing, Statistics, Economics, etc.)

8+ years of relevant experience or the knowledge, skills, and abilities to succeed in the role

Significant experience in the manufacturing or consumer goods industry with direct experience in Retail Grocery Insights

Deep understanding of the retail environment, consumer behavior, and food manufacturing trends with experience in category management and sales strategies

Expertise in designing, executing, and overseeing primary and secondary research with the proven ability to deliver clear insights that inform business strategies

Excellent verbal and writing communication, interpersonal, and collaboration skills with the ability to foster cross-functional relationships and align insights with company goals

Highly skilled at creating and delivering impactful presentations that communicate insights and complex data effectively to any audience in a clear, compelling manner

Adept at influencing and securing buy-in for implementing and integrating insight-informed initiatives into broader company strategies

Expert at evaluating complex data (e.g.., POS, Nielsen, IRI, etc.), research insights, and market trends to identify opportunities and synthesize into actionable data-informed strategies that align with corporate goals

Proven ability to guide, coach, mentor, and motivate others while fostering collaboration and developing talent within the team

Proficient with Microsoft Suites (Word, Excel, PowerPoint, Teams, Outlook, SharePoint, etc.), data visualization software, and data analysis tools and platforms (e.g., Circana or Nielsen)