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Weber Shandwick · 13 hours ago

(Freelance) Account Director, Earned Media Strategy

United States

Full-time

Remote

Senior Level

7+ years exp

Weber Shandwick is seeking a Freelance Account Director, Earned Media with exceptional earned strategy and media relations prowess to support a large-scale consumer/beauty client. The role involves building media relationships, crafting compelling stories, and leading the execution of earned and integrated media programs.

AdvertisingAnalyticsConsultingContentMarketingPublic RelationsReputation

Responsibilities

Possesses superlative AP Style writing skills

Builds and maintains excellent relationships with media

Understands industry landscape/issues that may directly and indirectly impact a client

Endlessly curious about our client’s business and their competitors

Proactively and reactively crafts and tells compelling stories on behalf of clients

Leads the development of and is responsible for the execution of earned and integrated media programs

Develops strategies/plans and writes media materials

Brings a client-focused attitude that results in work being performed to the highest quality standards

Qualification

Earned media strategyMedia relationsPublic relations experienceBachelor's degreeProject leadershipClient serviceProactivityCollaborationCritical thinkingConflict resolution

Required

7+ year of public relations experience

Experience leading projects from start to finish, working with integrated teams across various disciplines

Earned strategy and media relations experience with a focus on beauty PR

Bachelor's degree

Possesses superlative AP Style writing skills

Builds and maintains excellent relationships with media

Understands industry landscape/issues that may directly and indirectly impact a client

Endlessly curious about our client's business and their competitors

Proactively and reactively crafts and tells compelling stories on behalf of clients

Leads the development of and is responsible for the execution of earned and integrated media programs

Develops strategies/plans and writes media materials

Brings a client-focused attitude that results in work being performed to the highest quality standards

Business Acumen– align talent strategies to drive business goals

Client Service– client focus and ability to build trust and rapport across all levels

Proactivity– exhibit relentless pursuit for new and innovative talent strategies

Collaboration– build strong relationships at all levels across the organization

Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs

Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Preferred

Experience supporting events is a plus

Company

Weber Shandwick

Glassdoor3.7

Weber Shandwick is a global public relations firm with offices in major media, business, and government capitals around the world. It is a sub-organization of Interpublic Group.

Founded in 2001

New York, New York, USA

1001-5000 employees