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AstraZeneca · 1 day ago

Associate Director, Hematology Marketing – DTC/NPP

US - Gaithersburg - MD

Full-time

Hybrid

Lead/Staff, Director/Executive

$181K/yr - $271K/yr

5+ years exp

AstraZeneca is a leading pharmaceutical company focused on transforming the lives of patients living with cancer. The Associate Director, Hematology Marketing – DTC/NPP will manage the Hematology HCP NPP & DTC strategy and execution, collaborating with cross-functional stakeholders to develop and execute robust marketing strategies across digital and traditional media channels.

BiopharmaBiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine

Comp. & Benefits

Responsibilities

Strategic and Tactical responsibilities include: insight generation, strategic plans, tactical plans, media plans, messaging, feeding into overarching hematology brand strategy, AI and omnichannel planning

Lead and collaborate effectively with key cross-functional partners and manage both internal and external stakeholders to develop robust market-shaping activities for launch success

Engage with patient support groups, corporate affairs and other patient related organizations

Responsible for video strategy & execution across linear & connected TV for DTC audiences

Identify new capabilities that will be essential for future success and develop a strategic plan to integrate these capabilities into the business

Execute the DTC & NPP digital and media planning across all indications (in line and new launches) included within hematology

Identify new capabilities that will be required for launch success and build plans to integrate into the organization

Collaborate cross functionally to including with Brand leads, Sales leadership, MLR, & Field to ensure strategic plans align with business goals

Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives

Develops and delivers key brand presentations and provide input into business reviews to leadership

Work with internal and external partners to define success metrics and analyse performance of marketing programs on an ongoing basis, ensure plans are optimized as needed to improve impact, and develop recommendations for future plans based on resulting measures

Lead partner agency relationships, workflow, and related expense budgets

Qualification

DTC marketingHCP digitalOncology experienceStrategic planningMarket research/analyticsBrand marketingCross-functional collaborationAgility in changing dynamicsHigh ethical standardsEffective communicationProject management

Required

Bachelor's Degree in relevant field

Experience building and integrating new capabilities that are relevant for launch success

Available to travel up to 30%

Effective communication and cross functional collaboration skills

Driven to be proactive, strategic and innovative

Ability to manage multiple complex projects

Demonstrated ability to lead without authority

Adapt to changing dynamics in a competitive marketplace with agility and effectiveness

Comfort operating in a highly regulated environment and industry

Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures

High ethical standards and personal integrity

Preferred

MBA in relevant field

Oncology experience –highly preferred - Hematology, CAR-T, bispecifics

5+ years proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: DTC marketing, HCP digital, managed markets, brand marketing, sales, market research/analytics, strategic planning

Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders

In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)

Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)

Launch, management, and customer-facing experience

Experience working in commercial alliance/partnership' environment

Benefits

Short-term incentive bonus opportunity

Equity-based long-term incentive program (salaried roles)

Retirement contribution (hourly roles)

Commission payment eligibility (sales roles)

Qualified retirement program [401(k) plan]

Paid vacation and holidays

Paid leaves

Health benefits including medical, prescription drug, dental, and vision coverage

Company

AstraZeneca

Glassdoor4.1

AstraZeneca is a pharmaceutical company that discovers, develops, manufactures, and markets prescription medicines. It is a sub-organization of Investor.

Founded in 1999

Cambridge, Cambridgeshire, GBR

10001+ employees