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WPP Media · 1 day ago

Sr. Analyst, Analytics

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$45K/yr - $90K/yr

2+ years exp

WPP Media is a global media collective that focuses on creative transformation and exceptional client experiences. The Senior Analyst will work closely with senior Insights and Analytics staff to manage projects, develop strategies, and ensure high-quality deliverables that meet client expectations.

Marketing & Advertising

Responsibilities

Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules

Deliver projects independently, but proactively communicates project progress, issues and deliverables to Manager and Director

Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time

Conduct client calls and bring in extended team members when necessary

Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of client’s business objectives

Develop creative and media strategies in collaboration with other departments

Develop measurement plans and reports that are relevant to the client’s business and their creative/media testing

Research industry trends and facts sharing expertise to team

Understand budget allocation process for media and fees across media platforms

Qualification

Data managementData visualizationQuantitative analysisStatistical modelingAdvanced ExcelGoogle AnalyticsAdobe AnalyticsSQLPythonRTableauPowerBIMedia metricsProblem solvingCritical thinkingClient focusTeamwork

Required

Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience

2 - 4 years relevant media work experience; digital media experience required

Strong analytical abilities and quantitative skills

Advanced Excel skills including pivot tables, VLOOKUP, building charts and graphs, etc

Experience with Google Analytics, Adobe Analytics, and other web analytics tools

Knowledge of ad server technology – mainly Google Campaign Manager

Python, R, and SQL experience a plus

Experience with Tableau and PowerBI is helpful

Knowledge of media industry research tools like MRI, Nielsen Net Ratings, Ad Relevance, Pathmatics, and Forrester

Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP) and Quantitative business measures

Must be able to lead day to day activity on large analytical projects

Demonstrated critical thinking and problem-solving abilities

Program Experience: SQL, Excel, Data visualization tool