Helen of Troy · 2 days ago
Brand Manager, Wellness
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$96K/yr - $125K/yr
5+ years expHelen of Troy is a prominent player in the global consumer products industry, and they are seeking a Brand Manager for their Honeywell division. This role is responsible for developing and executing the go-to-market strategy for Honeywell Home Comfort products, driving brand awareness, conversion, and sales across various channels.
Consumer GoodsManufacturingRetailShopping
Hiring Manager
Kristi Escobedo
Responsibilities
Understand and analyze the Consumer, the Customer, the Category, and the Competition
Turn insights into winning strategies to increase sales and share
Work with cross-functional team to develop compelling messaging, creative briefs (packaging and digital assets), and meaningful product claims, to ensure consistent branding and storytelling across all consumer touch points
Translate consumer insights, market trends, and competitive data into compelling positioning and launch strategies
With support from the Marketing Director and partnering with the cross functional team members, develop and execute go-to-market strategy for new product launches, line extensions/refreshes, and seasonal programs to achieve brand goals
Create successful product campaigns that increase awareness and consideration to grow sales
Set and track KPI’s and suggest modifications when appropriate
Ensure the brand/product relates to consumers with a consistent look and feel at all touchpoints, while delivering powerful communication to increase awareness. This includes leading creative development of effective, compelling brand digital content (Videos, Media ads, PDP) and packaging execution
Partner with sales on demonstrating brand / product PODs to all major retail partners
Craft effective storytelling and leverage data to ensure powerful product and brand pitches to deliver growth
Provide insights and suggestions on growing brands on shelf and on-line
Leverage retail media solutions, especially Amazon Ads and extensive knowledge of PDP optimization and other tactics to drive the digital shelf. An understanding of media metrics is necessary to drive successful KPIs
Partner with sales and demand planning on forecast accuracy
Manage your category portfolio including understanding the roles new products will play within the existing product portfolio, assuring each SKU is profitable and has a 'reason for being', provides SKU rationalization, cost reduction recommendations
Creation of Brand presentations to Management, Retailers and Licensors; POS/Category analysis, Sales Planning Toolbox, Product Line Data Upkeep
Collaborate with Sales on assortment and promotion planning; manage the day-to-day marketing initiatives of the Brand to major retailers such as Amazon, Walmart, Target, and more
Collaborate with the Finance, Creative Team, Consumer Insights, Experience Planning, Media Agency, (external), Innovation Team and Internal Licensing to drive growth for the Honeywell Brand
Qualification
Required
Bachelor's Degree
5+ years marketing experience in the consumer durables/electronics/healthcare arenas
Experience driving Go-To-Market strategy
Authorized to work in the United States on a full-time basis
Strong analytical and problem-solving skills with creative thinking
Digital and e-commerce marketing expertise, including content development and planning
Ability to thrive in a fast-paced, collaborative environment
Skilled in influencing and working across all levels of the organization
Knowledge of leveraging media (offline and digital) to grow brands
Experience with content, influencer, and PR strategies
Understanding of costing, pricing, and P&L management
Ability to balance strategic priorities with short-term needs
Excellent communication and presentation skills
Knowledge of U.S. retail environment, pricing, and promotion planning
Creative marketer with strong consumer insight application
Proven accountability and ownership of responsibilities
Strong project and time management skills
Comfortable making decisions and standing behind them
Ability to conduct competitive and trend analysis
Preferred
Licensing experience
MBA in marketing and management or equivalent experience
Strong e-commerce and digital marketing experience
Benefits
Salary + Bonus
Healthcare
Dental
Vision
Paid Holidays
Paid Parental Leave
401(k) with company match
Basic Life Insurance
Short Term Disability (STD)
Long Term Disability (LTD)
Paid Time Off (PTO)
Paid Charitable (volunteer) Leave
Educational Assistance
Company
Helen of Troy
Helen of Troy is a consumer products company that designs, develops beauty products personal care and housewares.
1001-5000 employees
H1B Sponsorship
Helen of Troy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (9)
2023 (7)
2022 (14)
2021 (15)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$1.5B2024-02-20Post Ipo Debt· $1.5B
1982-08-13IPO
Leadership Team
Brian Grass
Interim Chief Executive Officer
Recent News
Benzinga.com
2026-01-09
2025-11-26
Company data provided by crunchbase